Oner Active NYC Flagship Store Opening at 0 Bond Street

Oner Active reported year-to-date gross revenue of $97.6 million for the first half of 2026, setting the stage for the London-headquartered activewear brand to open its first permanent global storefront at 0 Bond Street in Manhattan’s NoHo neighborhood. While the digital-first label built its following entirely online, founder and creative director Krissy Cela said that moving into bricks-and-mortar retail was a natural next step given that the United States represents its largest customer base.

Bond Street Flagship Opening in Manhattan

The 4,700-square-foot flagship opens on November 7 at 0 Bond Street, placing the brand near the Gymshark storefront on the same strip and On Running’s location on Lafayette Street. The U.S. accounts for roughly 45 percent of Oner Active’s total sales, compared to 19 to 20 percent in the United Kingdom. Ahead of the grand opening, Cela evaluated numerous potential Manhattan retail properties over a span of close to a year, ultimately securing a 10-year lease for the Bond Street property in May. The brand previously tested local demand with a two-day showroom pop-up in May 2026 held alongside local Walk Club events.

Financial Growth and Revenue Projections

The physical expansion follows a period of rapid financial growth. Fueled by robust direct-to-consumer demand, the business brought in $191 million in revenue throughout 2025 and anticipates reaching $280 million by the close of 2026. Powered by an application process that attracts upward of 30,000 hopefuls on an annual basis, the brand’s network of creator affiliates and ambassadors is projected to pull in roughly $52 million in sales strictly during 2026. Behind these numbers, Jessica Higgs has overseen company finances as chief financial officer since 2022, steering the business to a £138.88 million valuation in 2025.

Store Architecture and Custom Interiors

For the NoHo retail store, Cela tapped Ganni’s former executive vice president Jonathan Goodman as global retail director and Alexander McQueen’s former senior manager of architecture Thomas Elliot to oversee store planning. Paris-based design studio Harmo worked with Cela to develop the interior concept. Goodman explained that the heavy use of steel throughout the store represents the strength of the brand’s community and serves as a nod to gym weights. The shop features custom-built mannequins in three different body types, a bespoke photo booth, and a signature store scent developed with perfumer Sileno Cheloni in Florence.

Product Collections and New York Capsule

The flagship carries three signature fabric lines—SoftMotion, EnhanceLift body-contouring apparel, and AirMove lightweight performance pieces—alongside new launches. The SoftMotion collection has emerged as one of the brand’s bestsellers, surpassing one million units sold this year, following a November 2024 launch that generated more than $5 million in sales within six days. For the Manhattan store, Oner released a limited-edition, in-store-only lifestyle capsule collection titled “NY Seen,” featuring SoftMotion fabric alongside heavyweight knits.

Los Angeles Expansion Plans for Next Year

Looking beyond New York, Oner Active is scheduled to open its second U.S. location in Los Angeles in 2027. Cela said that the company plans to continue opening community-first stores across the U.S. and U.K. as the brand evolves beyond traditional activewear. The label recently explored lifestyle apparel through a Day to Night capsule with Lori Harvey and the introduction of its Cargo 360 product line, signaling a broader shift toward everyday wear.

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