Prime Video has canceled the faith-based drama It’s Not Like That after a single season, despite the series maintaining a 100% score on Rotten Tomatoes and appearing on the platform’s global Top 10 list. According to Deadline, the decision to end the show comes roughly six weeks after its wide release on the service.
Why Was ‘It’s Not Like That’ Canceled Despite Strong Rankings?
The cancellation of It’s Not Like That stands in contrast to its performance metrics. While Amazon MGM Studios does not release official viewership data, the series debuted at No. 9 on the Prime Video global series list on June 3, according to company rankings. Furthermore, the show has maintained a presence on the U.S. Daily Top 10 list, currently holding the No. 5 spot.
The series, produced by Amazon MGM Studios and Wonder Project, was commissioned under a previous leadership regime at Prime Video.
The Wonder Project partnership remains active despite this cancellation. The production house’s other faith-based drama, House of David, has been renewed for a third season, according to Deadline.
How Does Performance Impact Streaming Renewal Decisions?
It’s Not Like That followed a staggered release strategy: it first launched on the Wonder Project add-on subscription channel on Jan. 25, followed by a wide release on Prime Video on May 15.
What Is the Future of Faith-Based Programming on Prime Video?
The partnership between Amazon MGM Studios and Wonder Project continues to focus on faith-based family dramas. House of David serves as the current anchor for this strategy, having secured a third season after its most recent run on both the add-on channel and the main platform.
| Series | Status | Notes |
|---|---|---|
| It’s Not Like That | Canceled | 1 Season; 100% Rotten Tomatoes |
| House of David | Renewed | 3rd Season confirmed |
Frequently Asked Questions
- Will there be a second season of It’s Not Like That? No, Prime Video has confirmed the series will not return for a second season.
- Who produced It’s Not Like That? The series was produced by Amazon MGM Studios in collaboration with Wonder Project.
- Why was the show canceled?
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