The Strand, Manhattan’s iconic independent bookstore, will mark its 99th anniversary on Saturday, September 19, 2026, by offering a 20-percent storewide discount during a day-long celebration called Strand Day. Founded in 1927, the landmark remains the sole survivor of the city’s historic “Book Row” and currently operates out of its best-known location at Broadway and East 12th Street near Union Square.
What to Expect on Strand Day in New York City
Shoppers visiting any Strand location on September 19, 2026, can save 20 percent across the entire inventory, according to the bookstore. The discount applies to new releases, used titles, rare books, totes, stationery, calendars, and New York City souvenirs. Outdoor discount racks and the upstairs rare book room will also participate in the anniversary event.
Beyond the discounts, the day-long celebration will feature bookish activities, storytimes, and other special events. The bookstore has not yet revealed a full schedule of festivities, noting that additional programming and details will be announced closer to the date.
Did You Know? The Strand is the sole survivor of Manhattan’s historic “Book Row,” a former stretch of Fourth Avenue that was once packed with dozens of independent booksellers.
History and Legacy of Manhattan’s Literary Landmark
Operating under its famous “18 miles of books” slogan, the flagship store spans four floors and houses more than 2.5 million new, used, and rare books. Its shelves cover subjects ranging from architecture and art to travel, fiction, and vintage finds. The upcoming 99th anniversary serves as a warm-up party for the shop as it approaches its century mark.
Frequently Asked Questions
When is Strand Day taking place?
Strand Day is scheduled for Saturday, September 19, 2026.
What discounts will be available?
Everything in the stores will be 20-percent off, including new releases, used titles, rare books, totes, stationery, calendars, and souvenirs.
Where is the bookstore located?
The best-known location is at Broadway and East 12th Street near Union Square in Manhattan.
What rare finds or hardcovers are you hoping to hunt down during the 99th-anniversary celebration?
Worth a look