Inside I.Am.Gia’s Strategy for Building a Global Fashion Brand
According to founder and CEO Alana Pallister, fashion brand I.Am.Gia generates roughly 80% of its revenue from a single franchise called the Blare. Since launching in 2024, the two-piece tracksuit has sold over 1 million units, expanding into more than 150 stock-keeping units (SKUs) and shifting the company’s business model from selling individual viral products … Read more