Hyundai Becomes ICC Premier Partner in Multi-Year Deal
Hyundai Drives into Cricket: What This Partnership Signals for Sports SponsorshipHyundai’s renewed commitment to cricket highlights a growing trend of automotive brands leveraging global sports for brand building. (ICC Imagery) The recent multi-year ‘premier partner’ deal between the International Cricket Council (ICC) and Hyundai isn’t just another sponsorship announcement. It’s a bellwether for evolving strategies … Read more