McLaren Unveils New All-Caps Wordmark and McLaren Sans Branding
McLaren has unveiled a new all-uppercase corporate wordmark based on a historic sign from a family garage in Auckland, New Zealand, company announcements state. The rebrand anchors contemporary hypercars to the brand’s early motorsport roots while unifying its automotive and racing divisions under a single visual identity. Reviving the Auckland Garage Heritage The visual overhaul … Read more