SuperSport Extends LIV Golf Broadcast Rights, Signaling Growth for the League SuperSport, a leading pay-TV provider in Sub-Saharan Africa, has renewed its broadcast agreement for the LIV Golf League through the 2026 season. This extension comes ahead of LIV Golf’s inaugural event in South Africa, scheduled for March 19-22 at the Club at Steyn City … Read more
Getty Images The WM Phoenix Open continues to be a major event on the PGA Tour, drawing hundreds of thousands of fans and creating a unique atmosphere. This year’s tournament features top players like Scottie Scheffler, who rebounded from a rare over-par round to climb the Phoenix Open leaderboard. Scheffler’s Dominance and the Competitive Field … Read more
Beyond Sponsorship: How Ford, HSBC, and Sky NZ are Shaping the Future of Sports Partnerships The recent flurry of activity surrounding sponsorships in women’s golf and the New Zealand Open isn’t just about brands attaching their logos to events. It signals a deeper shift in how sports partnerships are evolving – moving beyond simple visibility … Read more
Phil Mickelson’s Absence Highlights the Evolving Landscape of LIV Golf The news that Phil Mickelson will miss the opening tournaments of the 2026 LIV Golf season due to a family health matter is more than just a temporary roster adjustment. It’s a microcosm of the challenges and shifts occurring within the Saudi-backed league, and professional … Read more
Nostalgia is the New Luxury: How Happy Gilmore Merch Signals a Broader Trend Universal Orlando Resort’s recent drop of Happy Gilmore merchandise isn’t just a fun nod to a beloved 90s comedy. It’s a smart play into a growing consumer trend: nostalgia marketing. The success of this collection – encompassing everything from t-shirts and tumblers … Read more
The Battle for Public Greens: How Political Power Plays are Reshaping American Golf Courses The recent controversy surrounding the Trump administration’s actions at Washington, D.C.’s municipal golf courses – specifically East Potomac, Langston, and Rock Creek – isn’t just a local dispute. It’s a bellwether for a growing trend: the increasing politicization of public spaces, … Read more
The Future of PGA Golf: Tech, Data, and the Evolving Fan Experience The 2026 Farmers Insurance Open, like many PGA Tour events, is a snapshot of where golf is now. But beneath the surface of impressive drives and clutch putts, a quiet revolution is underway. It’s a revolution driven by data analytics, immersive technologies, and … Read more
The Shifting Sands of Professional Golf: What the Farmers Insurance Open Signals for the Future The unusually tranquil atmosphere at Torrey Pines this week, ahead of the Farmers Insurance Open, belies a period of significant upheaval in professional golf. Beyond the sunshine and mid-70s temperatures, a quiet anxiety hangs over the event – a sense … Read more
The Future of Golf: Beyond the Dubai Desert Classic and Towards a Tech-Driven, Global Game The Dubai Desert Classic, currently underway with a $9 million prize purse, is more than just a showcase of golfing talent. It’s a microcosm of the evolving landscape of professional golf – a sport increasingly shaped by technology, global investment, … Read more
Sony Open 2026: Riley’s Rise and the Future of PGA Tour Dominance Davis Riley’s commanding performance at the 2026 Sony Open isn’t just a story of a hot putter; it’s a potential glimpse into the evolving landscape of professional golf. While veteran names like Jordan Spieth remain in contention, the leaderboard increasingly features players who … Read more