Thorns and Fire Sign Expansive Sponsorship Deal with Treasure AI
RAJ Sports has entered a multiyear sponsorship agreement with California-based Treasure AI, designating the firm as the “official agentic experience platform” for the NWSL’s Portland Thorns and the WNBA’s Portland Fire. According to RAJ Sports EVP of Commercial Strategy and Business Development John Torris, the partnership will utilize AI-driven customer data to personalize fan engagement … Read more