Apple and TelevisaUnivision Accelerate Spanish-Language F1 Coverage in the US
A novel partnership between Apple and TelevisaUnivision is set to bring dedicated Spanish-language coverage of Formula 1 (F1) racing to fans across the United States. This collaboration marks a significant step in expanding the reach of the sport, particularly within the rapidly growing Hispanic market.
Univision to Simulcast a Race, Expanding Apple TV’s Reach
As part of the agreement, Univision, TelevisaUnivision’s US-based network, will simulcast one F1 race, accompanied by dedicated pre- and post-race programming specifically tailored for Spanish-speaking viewers. The specific race will be announced at a later date. TelevisaUnivision will also actively promote Apple TV’s F1 coverage throughout the season across its multiplatform ecosystem, including highlights on Univision and TUDN.
A Growing Market and Key Driver: Sergio Perez
The partnership comes as Formula 1 experiences increasing popularity in the US. TelevisaUnivision recognizes the strong connection Hispanic fans have with the sport, particularly with drivers like Sergio Perez, the only Mexican driver currently competing in F1, now racing for the Cadillac team. This connection is further strengthened by TelevisaUnivision’s existing role as the official broadcast partner for F1 in Mexico through 2028.
Apple’s Broader F1 Strategy and Content Sharing
This deal with TelevisaUnivision is part of a larger strategy by Apple to establish itself as a key player in F1 broadcasting. Apple secured exclusive US rights to F1 from the start of the 2026 season through 2030, in a deal reportedly worth around $140 million annually. Apple is also exploring content sharing arrangements with other streaming platforms.
Netflix Collaboration: A Two-Way Street
Recently, Apple entered into an agreement with Netflix, demonstrating a willingness to collaborate to broaden F1’s audience. Netflix will simulcast the Canadian Grand Prix live in the US, while Apple will simulcast the eighth season of Netflix’s popular Drive to Survive series on Apple TV+. This reciprocal arrangement highlights a strategic approach to content distribution.
TelevisaUnivision’s Expanding Sports Portfolio
The addition of F1 further strengthens TelevisaUnivision’s already robust Spanish-language sports portfolio. The network already broadcasts Mexican soccer’s Liga MX and Liga MX Femenil, Leagues Cup, the UEFA Champions League and Europa League, Mexican national team matches, Concacaf competitions, Major League Baseball, and the United Soccer League.
Looking Ahead: The 2026 F1 Season
The 2026 F1 season is scheduled to begin on March 8th with the Australian Grand Prix in Melbourne and will consist of 24 races concluding in Abu Dhabi in early December.
FAQ
Q: Which race will be simulcast on Univision?
A: The specific race to be broadcast has not yet been announced.
Q: How long does Apple have exclusive F1 rights in the US?
A: Apple holds exclusive rights through the finish of the 2030 season.
Q: What other sports does TelevisaUnivision broadcast?
A: TelevisaUnivision broadcasts a wide range of sports, including soccer, baseball, and European football.
Q: What is the significance of Sergio Perez to this partnership?
A: Sergio Perez’s popularity as the only Mexican driver in F1 is expected to drive significant viewership among Hispanic fans.
Pro Tip: Keep an eye on TelevisaUnivision’s platforms for announcements regarding the specific F1 race that will be simulcast on Univision.
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