New Yorkers are about to have a new lunch option: piadina. This traditional flatbread, popular for decades across Italy’s Emilia-Romagna region, will soon be available at Piadi by La Piadineria, opening later this month in the Flatiron District.
A Taste of Italy Comes to Manhattan
Piadi marks the U.S. debut for La Piadineria, a fast-casual restaurant chain already boasting over 530 locations in Italy and a growing presence in France. The new location at 18 East 23rd Street represents the first step in a broader expansion plan across the United States, potentially continuing through 2026.
Piadina is described as Italy’s take on the wrap, but made with a thin flatbread cooked on a griddle and filled with ingredients like prosciutto di Parma and soft cheeses. At Piadi, the flatbreads will be rolled, baked, and filled to order in a visible, open kitchen.
Customization and Menu Options
The menu will focus on customization, though signature combinations will also be available. Options include prosciutto crudo with stracchino and arugula, mortadella and burrata, chicken, and vegetarian choices featuring grilled vegetables, artichoke sauce, or truffle paté. Sweet options, filled with Nutella or pistachio cream, will also be offered.
Prices are expected to range from $11 to $17, and the space will accommodate roughly 30 seated guests with room for a total of about 70. Espresso, Italian sodas, and salads will also be available.
The arrival of Piadi could signal a growing demand for regional Italian specialties in New York City. If successful, La Piadineria may expand to additional locations, potentially introducing a new everyday staple to the city’s diverse food scene.
Frequently Asked Questions
What is piadina?
Piadina is a thin flatbread traditionally enjoyed across Italy’s Emilia-Romagna region, often filled with ingredients like prosciutto and cheese.
Where will Piadi be located?
Piadi will be located at 18 East 23rd Street in the Flatiron District of New York City.
What is the price range for menu items?
Menu items at Piadi will generally range in price from $11 to $17.
Will New Yorkers embrace this new Italian offering as readily as they adopt other “new” foods?
