The Apple Watch Ultra 4 has dropped to $699.99 on Amazon from its usual $799.00 retail price, matching the all-time low recorded since its September release, MacRumors reported. This discount spans three specific configurations, including the black titanium case paired with a burgundy Alpine Loop in large size, the black model with a burgundy trail loop in medium/large, and the natural titanium finish with a desert Alpine Loop in medium.
Apple Watch Ultra 4 Discounts and Previous Generations
While the newest 49mm rugged smartwatch sees its first major price cuts, older iterations are also seeing deep markdowns across major retailers. Android Authority reported that Amazon knocked $150 off the Apple Watch Ultra 3, reducing the $799 list price down to $649 for the natural titanium configuration featuring a light blue Alpine Loop in size large. Technobezz noted that the Ultra 3 brings a sapphire crystal display, dual-frequency GPS, and up to 42 hours of normal battery life.
For buyers considering an upgrade from the very first generation released in 2022, Stuff reported that the Ultra 4 weighs 63 grams compared to the original’s 61.4 grams. The latest model also introduces a black titanium finish alongside the traditional natural titanium, a faster charging architecture that reaches 80 percent battery capacity in roughly 45 minutes, and support for the personalized Siri artificial intelligence suite.
Weekend Gaming Deals and Physical Media Reductions
Beyond wearables, video game hardware and software promotions highlight Sunday's retail market. IGN reported that physical copies of Gears of War: E-Day are available on Amazon for $60.99, down from standard pricing. That title earned a 9/10 review score for its story campaign and Horde Siege PvE mode.

Nintendo Switch and PlayStation 5 games are also discounted across various storefronts. Amazon has physical copies of The Legend of Zelda: Ocarina of Time remake listed at $59.99 ahead of its release-date price expiration.
Qualifying Apple Watch Ultra configurations and battery life specs
Which Apple Watch Ultra 4 models qualify for the $699.99 sale price?
The $99 discount applies to three specific configurations on Amazon: the black titanium case with a burgundy Alpine Loop (Large), the black model with a burgundy Trail Loop (Medium/Large), and the natural titanium finish with a desert Alpine Loop (Medium), as reported by MacRumors.

How much battery life does the Apple Watch Ultra 3 provide during workout tracking?
According to Technobezz, the Apple Watch Ultra 3 delivers up to 20 hours of workout tracking with full GPS and heart rate monitoring enabled while operating in Low Power Mode.
What is the standard retail price of the Apple Watch Ultra 4 before discounts?
Stuff reported that the Apple Watch Ultra 4 went on sale on September 18, 2026, for an initial manufacturer’s suggested retail price of $749, while U.S. storefronts typically price baseline configurations at $799.
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