Kylie Jenner is expanding her fashion label, Khy, into the footwear market, marking a strategic shift for the brand following its 2026 relaunch. The beauty mogul has begun teasing the collection, with early designs appearing at public events, including a pair of buckled stiletto sandals worn by Jenner at a 2026 NBA Finals game, according to company reports.
How is Khy Expanding into Footwear?
The transition into footwear represents a new phase for Khy, which rebranded earlier in 2026 as a wardrobe-first fashion label. According to official brand materials, the upcoming collection—titled “Dear Summer, Love Khy”—features a variety of silhouettes, including black thong kitten heels and wedges. Jenner, who serves as the brand’s founder and creative director, stars in the campaign, which emphasizes a summer travel aesthetic.
Kylie Jenner’s recent footwear choices at public appearances often serve as unofficial previews for her upcoming collections. She was spotted wearing unreleased Khy stiletto sandals while attending a New York Knicks game in June 2026.
What Design Aesthetics Define the New Collection?
The brand is leaning into a “futuristic” design language for its footwear launch. Jenner’s stiletto sandals, which she debuted at the Knicks game on June 10, featured distinctive side material and heavy buckle detailing. These styles contrast with the more traditional kitten heel thong sandals, a silhouette Jenner has frequently worn in the past, including previous Manolo Blahnik designs. By blending these experimental, hardware-heavy looks with classic staples, Khy is attempting to capture a broad range of wardrobe needs.
Who is Leading the Brand’s Business Strategy?
Khy’s operational structure is evolving alongside its product offerings. As reported by WWD, the company recently appointed Laura du Rusquec as its new chief executive officer. This leadership change follows the brand’s April 2026 relaunch and the introduction of its “Born in LA” capsule collection. Jenner has stated that this chapter of the brand focuses on “intentional design” meant to align with consumer demand.
Pro Tip: Tracking Brand Evolution
Industry observers often track brand expansion by looking at executive leadership changes. The appointment of a dedicated CEO, such as Laura du Rusquec, frequently signals a shift from a founder-led creative project to a scalable commercial enterprise.
Frequently Asked Questions
- When will the Khy footwear collection be available?
The brand has teased the “Dear Summer, Love Khy” collection, but official release dates have not yet been disclosed. - Who is the CEO of Khy?
Laura du Rusquec currently serves as the chief executive officer of Khy. - What is the design inspiration for the new shoes?
According to campaign materials, the collection is inspired by summer travel and features a mix of kitten heels, wedges, and futuristic buckled sandals.
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