New iPad and iPad Air, Check; New Apple Watch series 6 and SE, check; the new service Apple One, check; And the iPhone? What happened? Did we run out of phone this year? Do we blame the pandemic? Could 2020 be worse? We will know that in the next few days.
According to the AP agency, Big analysts take it for granted that Apple will launch a phone this year. “The crucial part for Apple is maintaining the iPhone user base and selling them a ton of accessories like AirPods and getting services,” said Patrick Moorhead of Moor Insights and Strategy. However, waiting for that debut next month due to the interruption in production caused by the coronavirus pandemic can be a long wait for the most fans, in the meantime we can take a look at what Tim Cook, CEO of Apple, next to all his team from Apple Park in California, presented during the most important annual event of the firm.
The iPad 8 and iPad Air
The most used tablet on the market now in its eighth edition maintains the same design as the previous one, but with an A12 Bionic chip that gives it much more power and performance to perform daily tasks; it is basic and very easy to use. In addition, it is compatible with various accessories of the brand such as the Apple Pencil 1 and makes it a good option if it is used for entertainment.
Definitely, the one that steals the show is the iPad Air. Cupertino bets strongly on this new tablet and did not skimp on adding several interesting elements; in fact, if you look closely, it may make you wonder if you are going to buy an iPad Pro. Its square-edged design evokes those with which iPhone 4, which Steve Jobs himself introduced in 2010, enchanted the world and returned to the fore with the Pro models. Air now comes with 5 new colors that make it extremely attractive, many would say very sexy.
This new example can record in 4K and perform multiple functions in a much easier way, all this thanks to its A14 Bionic chip … Curiously, this iPad is very close to the qualities of the first generation 11-inch Pro that Apple no longer uses. commercializes, but that can be purchased in other specialized stores. The difference is that it comes with the A12Z Bionic Chip, and the 4 speakers with much more memory … which can work against the Air.
The storage capacity of the new version starts at 64GB and 250GB. It has a single 12-megapixel rear camera and a 7-megapixel front camera for video calls. Another function is that it integrates the touch ID system in one of the upper buttons, thus saving space on the front screen and it is compatible with the Magic Keyboard and Apple Pencil 2, which makes it practically a desktop computer .
A watch that does everything
Each new version of the Apple Watch that has been released brings with it a myriad of functions that will leave anyone speechless. This time the changes come in the hardware, although the device maintains the shapes of the Series 5, its sensors and internal mechanism are what make it faster and smarter. Its main function, which is added to that of recording the heartbeat and heart rate, is to measure the levels of oxygen in the blood. This property can be very useful for those who suffer from some type of respiratory condition, it can even be a good ally if the user is convalescing from COVID-19 and has some type of sequel.
Apple also unveiled the SE (cheaper) version of this device that includes all the functions of the regular watch except the ECG (electrocardiogram) that comes in series 5 and 6. Both models, including series 4 and 5 contain the new Family Support system, which allows all members of the family to be connected under the same service plan. This function is useful because it can make it easier, for example, for the main user to know where the children are during their day or if an elderly adult needs help or to be attended in an emergency, since all these notifications will appear on their phone.
Fitness and other services
Since last year, Apple has announced several monthly subscription services that can be via streaming Apple + or the Arcade video game platform. Added to this proposal is now “Fitness”, where the subscriber will receive weekly trainings that can be viewed from their Apple devices. The experience improves when these exercises are monitored from the Apple Watch. The disciplines include yoga, cycling, jogging, and others.
All in one
However, Cupertino hinted at one of the new functions available at the end of the year in iOS 14 and that have been in testing for months. It is Apple One, where the subscriber will have access to all these Apple service platforms that comprise Music, Apple +, Arcade, iCloud, News and the new Fitness.
The Basic, Family and Premier plans come with several access configurations that integrate and range from $ 15 to $ 30 per package, not bad if you take into account how much the subscription cost is, if you have one or more of these services active.
For now, loyal consumers of Apple products are still waiting for the new iPhone…