Nudge Letters Cut 42,000 Annual GP Pathology Requests
A recent study has sent ripples through the healthcare industry, revealing a profound truth about human behavior: even highly trained medical professionals are susceptible to the “nudge.” When General Practitioners (GPs) were informed they were in the 90th percentile for specific pathology requests—such as iron studies, vitamin D and thyroid function—they didn’t just listen. they … Read more
