Xiaomi Tag: The $21 Tracker Set to Disrupt the Lost-and-Found Game
Xiaomi is officially entering the Bluetooth tracker market with the Xiaomi Tag, a direct competitor to Apple’s AirTag and other popular devices. Launching alongside the Xiaomi 17 Ultra in Barcelona on February 28, 2026, this lightweight tracker promises affordable peace of mind for forgetful individuals.
A Budget-Friendly Alternative to AirTags
The Xiaomi Tag is positioned as a more accessible option for those seeking to keep track of their belongings. Currently priced at €17.99 (approximately $21), it significantly undercuts the cost of Apple’s AirTag. This price point could democratize the use of tracking devices, making them available to a wider audience.
Key Features and Specifications
Weighing in at just 10 grams and measuring 7.2mm thick, the Xiaomi Tag is designed to be discreet and easily attached to keys, luggage, or other valuables. It utilizes a standard CR2032 battery, a widely available and easily replaceable power source, similar to the Apple AirTag and Moto Tag.
Early reports indicate compatibility with both Google’s Find Hub and Apple’s Find My services, offering broad network support for locating lost items. However, the initial release will not include Ultra-Wideband (UWB) technology, which allows for more precise location tracking. Xiaomi has stated plans to introduce a UWB-enabled version in the future.
The Rise of Item Trackers: A Growing Market
The demand for item trackers has surged in recent years, driven by a desire to minimize lost items and streamline daily life. The convenience of locating misplaced keys, wallets, or luggage via a smartphone app has proven incredibly appealing to consumers. The affordability of the Xiaomi Tag is likely to further fuel this growth.
Compatibility and Network Effects
The Xiaomi Tag’s compatibility with both Google’s Find Hub and Apple’s Find My networks is a significant advantage. This broad compatibility increases the chances of locating a lost item, as it can leverage the combined network of Android and iOS device users. The strength of these networks is crucial for the effectiveness of any tracking device.
What Does This Indicate for the Future of Tracking?
Xiaomi’s entry into the market signals a growing trend towards more affordable and accessible tracking solutions. The initial lack of UWB support suggests a tiered approach, with basic tracking functionality available at a lower price point and more advanced features reserved for premium models. This strategy could appeal to a wider range of consumers, catering to different needs and budgets.
The competition spurred by Xiaomi’s launch may also drive innovation in the tracking device space, leading to improved battery life, enhanced security features, and more accurate location tracking technologies.
FAQ
- What is the price of the Xiaomi Tag? The Xiaomi Tag is priced at €17.99 in the EU, which is approximately $21.
- When will the Xiaomi Tag be released? The Xiaomi Tag will launch on February 28, 2026, in Barcelona.
- Does the Xiaomi Tag have UWB support? The initial version of the Xiaomi Tag does not have UWB support, but Xiaomi plans to release a UWB version later.
- What battery does the Xiaomi Tag use? The Xiaomi Tag uses a CR2032 battery.
- Is the Xiaomi Tag compatible with iPhones and Android phones? Yes, It’s reportedly compatible with both Google’s Find Hub and Apple’s Find My services.
Pro Tip: Consider attaching your tracker to items you frequently misplace, such as keys, wallets, or backpacks, to maximize its usefulness.
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