NVIDIA CEO Jensen Huang made a surprise appearance at a Seoul internet cafe on June 7, 2026, to highlight the deepening integration between artificial intelligence and the gaming industry. During the event, Huang showcased the new “RTX Spark” PC superchip and reinforced a collaborative partnership with KRAFTON to develop AI-powered gaming companions like ‘PUBG Ally,’ signaling a strategic shift for both tech and entertainment sectors.
How is NVIDIA Reinventing the PC?
NVIDIA is targeting a transformation of personal computing with its new Arm-based PC superchip, codenamed “N1X.” According to CEO Jensen Huang, this hardware represents the first major reinvention of the PC in 40 years. The chip is designed to run graphics, DirectX, OpenGL, CUDA, Windows, and AI workloads on a single piece of silicon. Branded as “RTX Spark,” the product was developed in collaboration with MediaTek by pairing Blackwell GPUs with Arm-based Grace CPUs. The chip is slated for a fall 2026 launch in Windows PCs from major manufacturers, including Microsoft, Dell, HP, ASUS, Lenovo, and MSI.
What is the Future of AI in Gaming?
The collaboration between NVIDIA and KRAFTON centers on “PUBG Ally,” an AI companion designed for players. KRAFTON Chairman Chang Byung-gyu describes this as the “starting point where gaming and AI meet.” The companion utilizes NVIDIA ACE technology and is powered by an on-device small language model. A user test for the feature is scheduled for the Battlegrounds Arcade in early 2026. Chairman Chang emphasized that gaming has moved beyond mere content to become a critical stage for validating AI hardware and models.
Why are NVIDIA and KRAFTON Deepening Ties?
The relationship between the two companies has been building since a meeting between KRAFTON CEO Kim Chang-han and Jensen Huang in April 2026. Chairman Chang Byung-gyu noted that NVIDIA is transitioning its focus from traditional gaming roots toward AI, while Korea maintains a significant competitive edge in the global gaming market. By aligning these interests, both companies aim to utilize NVIDIA’s latest chip technology to push the boundaries of interactive entertainment. Chairman Chang stated that this partnership is a long-term commitment, with ongoing dialogue expected as more KRAFTON titles integrate NVIDIA’s AI advancements.
Frequently Asked Questions
- What is the RTX Spark chip?
It is an Arm-based PC superchip developed by NVIDIA and MediaTek, combining Blackwell GPUs with Grace CPUs to handle complex AI and gaming tasks simultaneously. - When will the RTX Spark be available?
The chip is expected to launch in the fall of 2026 within devices from manufacturers like Dell, HP, ASUS, Lenovo, MSI, and Microsoft. - What is PUBG Ally?
It is an AI-driven collaborative player character developed by KRAFTON and NVIDIA, utilizing NVIDIA ACE technology for on-device processing.
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