The Year of the Snake begins

The Future of Lunar New Year Celebrations As the world becomes increasingly interconnected, cultural celebrations like the Lunar New Year are evolving in fascinating ways. Here are some potential future trends and developments related to Lunar New Year festivities: Digital and Virtual Celebrations With the rise of digital technology, traditional Lunar New Year celebrations are … Read more

China’s super app WeChat bolsters e-commerce credentials via gift-giving feature

The Rise of Live-Streaming E-commerce in China The recent surge in sales at East Buy’s online store on WeChat highlights an intriguing shift in Chinese e-commerce dynamics. On a single Monday, the platform recorded over 1 million yuan in sales, with 80% of transactions completed via the app’s gift-giving feature. This trend is not just … Read more