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2degrees Shaping Business Study 2026: Why Businesses Are Moving Beyond Green Shoots

by Chief Editor June 8, 2026
written by Chief Editor

New Zealand businesses are moving on from the hope of a post-Covid recovery, according to the 2026 2degrees Shaping Business study. Surveying 555 decision-makers between March 10 and April 10, 2026, the research indicates that firms have shifted their focus away from waiting for a return to pre-pandemic conditions and are instead adapting to a permanent state of uncertainty and new economic pressures.

Why Businesses Are Abandoning the “Return to Normal”

The latest data from the 2degrees Shaping Business study suggests a decline in the number of New Zealand businesses expecting a return to pre-Covid activity levels. 2degrees CEO Mark Callander notes that the prevailing sentiment among owners, CEOs, and directors is that the current environment of challenge and change has become the new baseline. “No one’s waiting for green shoots to emerge any more,” Callander stated. This transition marks a departure from previous years where businesses often looked for a specific point of economic rebound.

Did you know?
The 2degrees Shaping Business study defines decision-makers as owners, CEOs, directors, general managers, and those in C-suite roles, providing a high-level view of New Zealand’s economic sentiment.

The Role of AI in Productivity Gains

While economic optimism has shifted, businesses are finding tangible growth through technology. According to the report Productivity Propelled: The impact of AI on business performance, prepared by Deloitte Access Economics and commissioned by 2degrees, AI adoption is already boosting the bottom line. Research conducted between January and February 2026 found that the average SME earned approximately $400,000 more in FY25 compared to non-adopters, while the average large business saw an uplift of roughly $59.1 million.

2degrees Chief Business Officer Andrew Fairgray emphasizes that AI is no longer a theoretical concept. “The data is saying that AI is already in use every day across businesses. But it’s now about how that intent turns into actual real growth,” Fairgray said. Despite these gains, the report highlights that 82% of businesses are currently using AI, though many remain in the early stages, often relying on built-in features within existing tools rather than standalone implementations.

Pro Tip: Moving Beyond Basic AI
Don’t just use AI features embedded in your current software. To see the growth reported by early adopters, experts suggest redesigning business processes to fully integrate AI, transforming how the company thinks about its core operations.

Investment Trends for the Year Ahead

As businesses adjust to this “new norm,” investment priorities are shifting. Data from the 2026 Shaping Business study shows that 53% of surveyed businesses plan to increase their investment in business development, sales, and marketing, representing a 17% increase. Meanwhile, 27% of businesses report they will increase their investment in AI, marking a 5% rise in interest compared to previous assessments.

Frequently Asked Questions

What does the “new norm” mean for NZ businesses?

According to 2degrees CEO Mark Callander, it signifies that businesses are no longer waiting for a rebound to pre-pandemic levels of activity and are instead proactively managing ongoing economic challenges.

2degrees Business

How much does AI adoption impact business earnings?

Based on the Productivity Propelled report, SMEs that adopted AI earned about $400,000 more in FY25 than those that did not, while large businesses earned approximately $59.1 million more.

What are the current investment priorities for businesses?

The 2026 Shaping Business study indicates that more than half of businesses are increasing investment in sales, marketing, and business development, with a growing segment also prioritizing AI integration.


Are you adapting your business model to the current economic climate? Share your thoughts in the comments below or explore the full 2026 Shaping Business Study for more insights.

June 8, 2026 0 comments
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Health

Creatine Explained: Everything You Need to Know About the Trending Supplement

by Chief Editor May 26, 2026
written by Chief Editor

Once upon a time, a basic multivitamin was the cornerstone of a healthy routine. But as we move further into 2026, the wellness landscape has shifted dramatically. With the global dietary supplements industry now valued at over US$109 billion, consumers are being flooded with everything from specialized powders to performance-enhancing tinctures. Among this noise, one supplement has emerged from the locker room and into the mainstream: creatine.

Beyond the Gym: The New Era of Creatine

For three decades, creatine was synonymous with bodybuilding. However, the narrative is changing. Today, it is being touted not just for muscle growth, but for its potential to combat brain fog, support DNA repair, and aid in long-term longevity. But with social media hype often outpacing clinical reality, it is time to separate the science from the “bro-science.”

Beyond the Gym: The New Era of Creatine
Always

Did you know? Creatine is a naturally occurring compound found in red meat and fish. Your body already produces it from amino acids to help replenish ATP—the primary energy currency your cells use to function, think, and move.

The Gold Standard: Why Form Matters

If you walk into a supplement store, you will be met with a dizzying array of gummies, flavored blends, and complex formulas. Experts are unanimous: creatine monohydrate remains the gold standard. It is the most researched, most bioavailable, and most cost-effective form of the supplement.

Be wary of “fancy” blends. In July 2025, an investigation into a popular supplement brand revealed that their creatine gummies contained almost no active ingredients, despite label claims. Always look for pure, unflavored monohydrate powder to ensure you are getting what you pay for.

Pro Tips for Supplement Success

  • Skip the Loading Phase: You don’t need 20g a day. A consistent 3–5g daily dose is sufficient to saturate your muscle stores over time.
  • Consistency is Key: Timing matters less than daily adherence. Whether you take it in your morning coffee or a post-workout smoothie, just keep it consistent.
  • Prioritize Protein: Creatine amplifies the signals sent by your resistance training. If you aren’t eating enough protein or lifting weights, the supplement has little “work” to amplify.

Is It Just for Athletes?

The stereotype that creatine is only for “gym bros” is fading. Experts suggest it is a foundational energy nutrient that may be particularly beneficial for women, who often store less creatine naturally. As we age, maintaining lean muscle mass becomes critical, especially during perimenopause and menopause. Creatine, when paired with strength training, acts as “scaffolding” for muscle and bone health.

Pro Tips for Supplement Success
Everything You Need Skip the Loading Phase
The Growing Sports Supplements Market: Trends, Opportunities, and Insights

Common Myths Debunked

One of the biggest hurdles to adoption is the fear of weight gain. While users might see a 0.5kg to 2kg increase on the scale in the first few weeks, this is intracellular hydration—water being pulled into the muscle cells—not fat. It is a sign that the supplement is working to hydrate your cells, not causing the “bloating” often associated with processed foods.

Frequently Asked Questions

Does creatine cause hair loss?
There is no robust clinical evidence linking creatine monohydrate to hair loss in healthy adults.
Do I need to cycle creatine?
No. Decades of research suggest it is safe for long-term daily use in healthy individuals.
Can I take it if I don’t work out?
While it is most effective when combined with resistance training, emerging research is exploring its benefits for cognitive function and general cellular energy in non-athletes.

Disclaimer: Always consult with a healthcare professional before adding new supplements to your routine, especially if you have pre-existing health conditions.

Frequently Asked Questions
Everything You Need Always

Join the Conversation

Have you experimented with creatine, or are you still on the fence? Share your experience in the comments below, or subscribe to our weekly newsletter for more evidence-based wellness insights.

May 26, 2026 0 comments
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World

How To Build The Perfect Skincare Routine For Winter, According To Two Skin Experts

by Chief Editor May 19, 2026
written by Chief Editor

Beyond the Moisturizer: The Evolution of Winter Skin Resilience

For years, the standard advice for winter skincare was simple: buy a thicker cream. But as our understanding of the skin microbiome and dermal architecture evolves, the industry is shifting. We are moving away from “covering up” dryness and toward a sophisticated, proactive approach to barrier resilience.

The modern approach isn’t about reacting to chapped skin once it appears; it’s about preparing the skin barrier to withstand the atmospheric shock of freezing outdoor air and dehydrating indoor heating. This shift from reactive to proactive care is the cornerstone of the next generation of seasonal beauty.

Pro Tip: Don’t wait for the first flake of snow. Start layering your hydrating serums and barrier creams two to four weeks before the temperature drops. The skin barrier takes time to repair and reinforce; starting early prevents the “winter crash” of sensitivity, and redness.

The “Hydration Trifecta”: The New Gold Standard

The future of winter skincare lies in the synergy of three specific ingredient types. Rather than relying on a single “hero” ingredient, experts are now championing the “Hydration Trifecta”: humectants, lipids, and occlusives.

View this post on Instagram about Hydration Trifecta, Hyaluronic Acid
From Instagram — related to Hydration Trifecta, Hyaluronic Acid

1. Humectants (The Water Magnets)

Ingredients like hyaluronic acid and glycerin act as magnets, pulling moisture from the air or deeper layers of the skin into the epidermis. While essential, humectants alone can actually dehydrate the skin in very dry climates if not sealed in.

2. Lipids (The Cellular Glue)

Ceramides and fatty acids fill the gaps between skin cells. Think of them as the mortar between bricks; without them, moisture simply leaks out of the skin, a process known as transepidermal water loss (TEWL).

3. Occlusives (The Protective Shield)

Occlusives—such as squalene, dimethicone, or paraffin—create a physical barrier on the skin’s surface. This locks in the humectants and lipids, preventing the dry winter air from stripping the skin bare.

Did you know? The “laws of physics” are your skin’s enemy in winter. In dry atmospheres, moisture naturally moves from areas of high concentration (your skin) to low concentration (the air). Here’s why a moisturizer without an occlusive layer often feels like it “disappears” within an hour.

Biotech Collagen and Microbiome Support

We are seeing a surge in “biotech beauty.” Instead of traditional collagen, which often has molecules too large to penetrate the skin, biotech collagen is engineered to plump and hydrate more effectively, specifically counteracting the dullness caused by indoor heating.

the focus is shifting toward the skin’s microbiome. Ingredients like Bifida ferment lysate—a probiotic-derived powerhouse—are becoming staples. These ingredients don’t just hydrate; they reduce sensitivity and reinforce the skin’s natural defense mechanisms, making the skin less prone to the irritation and redness typical of the colder months.

For those with specific concerns like rosacea or eczema, the trend is moving toward “minimalist formulations.” By stripping away unnecessary fragrances and harsh acids, and focusing on 4% niacinamide or less, users can maintain a glow without triggering a flare-up. Learn more about dermatological standards for sensitive skin to tailor your approach.

The Hybrid Model: In-Clinic Boosts and Home Maintenance

The gap between the dermatologist’s office and the bathroom mirror is closing. The most effective winter routines now combine high-tech clinical treatments with rigorous home care.

Dermatologist's Winter Skincare Routine: AM & PM Steps for Healthy Skin | Dr. Aleksandra Brown
  • Microneedling: By creating micro-channels in the skin, this treatment allows hydrating serums to bypass the surface and reach deeper layers, promoting long-term epidermal function.
  • HA Injectables: Treatments like Profhilo and Sunekos are trending as “skin boosters,” delivering micro-droplets of hyaluronic acid directly into the epidermis for a glow that topical creams cannot replicate.
  • LED Therapy: Used to soothe weather-induced inflammation and boost collagen production during the months when skin is most prone to stagnation and dullness.

Forgotten Zones: The Science of Hands and Lips

Hands and lips are the “canaries in the coal mine” for winter dehydration because their skin is thinner and more exposed. The trend here is moving toward medical-grade repair rather than simple coating.

For hands, the focus is on high-concentration occlusives like dimethicone, which creates a “glove-like” layer that persists even after light washing. For lips, the industry is pivoting toward urea and lanolin-based treatments that actually repair the skin barrier rather than just providing a temporary waxy seal.

The Ultimate Winter Layering Guide

To maximize absorption, always apply products from thinnest to thickest consistency:

  1. Cleanse: Use a non-stripping, lightweight cleanser.
  2. Prep: Apply a hydrating toner or mist to damp skin.
  3. Treat: Layer a Vitamin C or Hyaluronic Acid serum.
  4. Seal: Apply a rich moisturizer while the skin is still slightly damp.
  5. Protect: Finish with SPF (essential for preventing winter UV damage).

Check out our guide on transitioning your routine for summer to see the contrast.

Frequently Asked Questions

Do I really need SPF in the winter?
Yes. While the intensity of the sun may feel lower, UVA rays (which cause aging and skin cancer) remain present year-round and can reflect off snow, increasing your exposure.

Can I still use retinoids in the winter?
Yes, but with caution. Retinoids can increase sensitivity. If your skin is already feeling tight or irritated, switch to a gentler hydroxy acid or increase your use of barrier-repairing lipids to counteract the drying effects.

What is the best way to treat severely chapped lips?
Look for products containing urea or beeswax. Avoid products with high concentrations of paraffin waxes if you want actual repair rather than just a temporary coating.

Ready to Winter-Proof Your Glow?

Whether you’re investing in biotech serums or upgrading your occlusives, the key is consistency. What’s your go-to winter skin savior? Let us know in the comments below or subscribe to our newsletter for more expert-led beauty insights!

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May 19, 2026 0 comments
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