Why Chinese Consumers Prefer Australian and U.S. Supplement Brands
China’s nutraceutical market, valued at US$17 billion in 2025, represents a critical growth frontier for foreign brands, according to data from digital commerce agency WPIC. While domestic brands remain competitive, 54% of Chinese consumer spending on health supplements currently favors international labels. Success in this ecosystem requires navigating unique platforms like Tmall, Douyin, and WeChat, … Read more