Party General Secretary and State President Tô Lâm has initiated a strategic overhaul of the Party’s ideological framework to integrate digital transformation, aiming to modernize political communication and secure public trust. According to the Vietnam News Agency (VNA), the strategy mandates a shift from reactive messaging to proactive, data-driven engagement, requiring Party committees to move beyond traditional media and adopt advanced technological tools while maintaining core political ethics.
How is digital transformation changing political communication?
The modernization of ideological work involves building a unified digital data ecosystem to monitor public sentiment and streamline the dissemination of Party resolutions. General Secretary Tô Lâm stated that this digital shift must enable leaders to identify “opinion hotspots” and harmful information campaigns before they escalate, transitioning from post-event response to early-stage guidance. By leveraging artificial intelligence and data analytics, the Party aims to improve forecasting capabilities, ensuring that political communication remains relevant in a landscape dominated by rapid online information flows.
Why is the “human element” still essential in the digital era?
Despite the push for technological integration, Tô Lâm emphasized that technology cannot replace the political steadfastness and revolutionary ethics of Party members. According to the VNA report, the strategy warns against reducing ideological work to a purely technical exercise. Instead, the focus remains on the “exemplary responsibility” of officials. The Party maintains that while AI can process data, the capacity for dialogue, persuasion, and building authentic public trust remains a uniquely human function that technology serves rather than replaces.
What are the primary goals of the new ideological strategy?
The strategy seeks to build a proactive, professional system that operates coherently under any circumstances. Key objectives, as outlined by the Party leadership, include:
- Systemic Modernization: Establishing a digital data ecosystem for journalism, communication, and resolution study.
- Proactive Forecasting: Using data to identify and address livelihood-related issues that could be exploited by distorted information.
- Broad Participation: Mobilizing a wider network of intellectuals, artists, and influencers to disseminate constructive information alongside traditional media outlets.
- Accountability: Requiring Party committees—not just specialized media agencies—to take direct responsibility for leadership and implementation.
Frequently Asked Questions
Is the new strategy replacing traditional ideological methods?
No, the strategy aims to supplement traditional methods with digital tools. It emphasizes that while technology is a necessary addition, it must be guided by existing political foundations and ethical standards.
Who is responsible for implementing these digital changes?
According to General Secretary Tô Lâm, responsibility extends beyond communication departments. All Party committees and their leaders are required to take direct charge of supervision and execution within their respective jurisdictions.
How does the strategy handle harmful information online?
The plan prioritizes the development of early-warning systems to identify campaigns that manipulate perceptions or spread false content, allowing for a faster and more effective rebuttal process.
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