Paris Spring 2027 menswear shows signaled a shift toward high-concept grooming, as designers leveraged extreme hair textures and experimental makeup to define runway identities. Despite record-breaking heat, stylists utilized durable, architectural techniques—ranging from hair corsets to air-conditioned tailoring—to maintain aesthetic precision throughout the week.
How are designers evolving men’s runway grooming?
Designers are moving away from minimalist grooming, favoring sculptural elements that mirror the geometry of the clothing. At the Rick Owens show, makeup artist Daniel Sällström utilized handcrafted lashes by Martina Derosa, some extending like portals from the eye, paired with black-out contact lenses. Hair stylist Duffy complemented this with bleached, fluffed-up mullets, signaling a departure from traditional male grooming standards toward what the show’s creative team framed as a “freak rhythm.”
Why is hair becoming a structural accessory?
Hair is increasingly treated as an extension of garment design rather than a passive backdrop. At Kiko Kostadinov, hair artist Tomihiro Kono created “hair corsets,” encasing models’ heads in geometric, cobalt and lilac-dyed styles that matched the collection’s rhombus-shaped tailoring. This structural approach mirrors the work seen at Issey Miyake Men, where architectural crowns dominated the silhouette.
What are the emerging trends in color and texture?
The 2027 season highlights a split between hyper-artificial color and “lived-in” authenticity. Rolf Ekroth embraced a “pick-and-mix candy” aesthetic, featuring sour-colored shaved skulls, while the Comme des Garcons SHIRT show opted for acid-toned, ceiling-skimming wigs. Conversely, Mustafa Yanaz’s work for the Lemaire show prioritized an authentic, natural look, avoiding heavy product in favor of hair that felt “lived in.”
Did you know?
At the Amiri show, the runway featured the return of sexy ’80s-esque chest hair.
Comparison of Grooming Philosophies
| Designer/Show | Primary Grooming Focus |
|---|---|
| Kiko Kostadinov | Structural hair corsets & watercolor skin |
| Lemaire | Lived-in, authentic texture |
| Willy Chavarria | Retro coifs & radiant, dewy skin |
Frequently Asked Questions
How did stylists keep makeup in place during the record heat?
Stylists leaned on formulations, such as those used in collaboration with The Ordinary and by MAC Cosmetics, to ensure skin remained radiant.
Is the trend toward experimental hair here to stay?
The variety of styles—from Dries Van Noten’s feather-adorned hair to the braided “rat tails” at Prada—suggests that designers are prioritizing individual expression.
Where can I find more updates on men’s fashion week beauty?
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What was your favorite beauty look from the Paris Spring 2027 shows? Share your thoughts in the comments section below.
