After the announcement of the termination of the Tcherassi Hotel + Spa brand from the two buildings it occupied in Cartagena, in the midst of the economic crisis left by the coronavirus in the tourism sector, in dialogue with EL TIEMPO, The Barranquilla designer looks optimistically at the future of her brand and the tourist potential of the Heroic City.
“The brand’s license agreement coincidentally expired on April 30 and was not renewed. The hotels will open when everything returns to normal with another name and another vision ”, Silvia Tcherassi told this newspaper.
Regarding the immediate future of the two buildings where their hotels in Cartagena operated and the brand that will govern them from now on, he noted: “The name will depend on the decisions made by the project partners.”
In a press release made public last weekend, through her Twitter account, the award-winning designer had said:
“Tcherassi Hotels continues to be an important component of our brand universe and it is expected to develop new projects in the future.”
In Cartagena, Tcherassi had opened his first hotel in 2009, in the premises of an old house. In 2016 the designer had opened a second hotel, this time under the concept of SPA. Both projects had been celebrated and awarded internationally.
The Historic Center of Cartagena and the entire city have been closed to tourism since last March 17. Hotels and the entire sector are closed in order to combat the pandemic.
Cartagena expects a soon return of the brand
The opening of Tcherassi Hotel in the last decade is considered one of the factors that contributed to the consolidation of Cartagena as an international destination.
The international brand gave the tourist offer of the Heroic City a component of glamor and sophistication that was celebrated by international media prestigiosos como Vogue, Financial Times, Forbes, The New York Times y Architectural Digest.
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I continue to believe in the potential of beautiful Cartagena and Colombia as a high-level international destination, and in our tourism industry that brings so much benefit to the country
The Tcherassi brand does not stop in the world of fashion
Regarding her brand’s operations on the planet, in the midst of the pandemic, the designer pointed out:
“Our operation in Colombia and internationally has not stopped. The boutiques in Europe and the United States are already open and the eleven Boutiques in Colombia have been opening as restrictions have been lifted. Bogotá and Cartagena will open in the next few days. During the pandemic, we relaunched our online operation and it has been totally successful ”,
Despite the sudden departure of the brand from the Corralito de Piedra Tcherassi promises to return.
“I continue to believe in the potential of beautiful Cartagena and Colombia as a high-level international destination and in our tourism industry that brings so much benefit to the country and to thousands of families. I hope to continue developing hotel and real estate projects in the future ”, concludes the Barranquillera, now based in Miami (USA).
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