Kendrick Lamar’s Label Has “No Idea” What Happened With “GNX,” “Euphoria,” & “Not Like Us
The Rise of “Chaos Marketing” in the Streaming Era The recent disappearance and sudden reappearance of high-profile tracks like Kendrick Lamar’s “Not Like Us” and the GNX album highlight a growing trend in the music industry: Chaos Marketing. In an age of algorithmic predictability, artists are increasingly leveraging “digital glitches” and unexpected content removals to … Read more