Treasury CEO Iain Rennie warns NZ is losing too many of its best and brightest, as the country’s top firms aren’t attracting talent

by Chief Editor

New Zealand’s Shifting Demographics: A Looming Talent Crisis?

New Zealand experienced a net loss of 40,030 citizens in 2025, according to Stats NZ estimates. This outflow, whereas similar to periods following the Global Financial Crisis, isn’t as severe as the departures seen in 2011-12, which coincided with the Canterbury earthquakes and a strong Australian economy. Simultaneously, the country welcomed a net 54,205 non-New Zealand citizens. This dynamic paints a complex picture of New Zealand’s population and potential future economic challenges.

The “Brain Drain” and Its Drivers

The departure of New Zealand citizens, often referred to as a “brain drain,” isn’t a new phenomenon. A key factor is the tendency for Kiwis to spend their most productive working years overseas. While migration helps offset this loss, it doesn’t fully address the underlying issues. Experts suggest there isn’t a single solution, requiring a multifaceted approach to retain and attract talent.

Pro Tip: Understanding the motivations behind emigration – career opportunities, higher salaries, lifestyle factors – is crucial for developing effective retention strategies.

The Role of Frontier Firms and Innovation

A concerning trend highlighted is the relatively flat distribution of firm productivity in New Zealand. Unlike many OECD countries where a clear gap exists between leading (“frontier”) firms and those lagging behind, New Zealand’s frontier firms aren’t significantly driving productivity growth. These frontier firms typically invest more in capital, adopt new technologies faster, and employ highly skilled workers. Their limited impact hinders the creation of demand for skills and capital, potentially impacting overall economic growth.

Economic Implications and Government Response

The government has taken steps to improve the education system, resource management laws, and tax settings. However, a “sustained and predictable path” is needed to build confidence and attract global investment and talent. Australia currently offers a compelling alternative for skilled workers, with a stronger economy and potentially higher earning potential. The Australian dollar is currently valued at 1 AUD = 100 Cents, while the New Zealand dollar is 1 NZD = 100 Cents.

New Zealand’s average income is US$62,680, compared to Australia’s US$47,580. However, cost of living in New Zealand is 94.72% of the US average, while in Australia it’s 89.90%.

Looking Ahead: Potential Future Trends

Several trends could exacerbate the situation. Continued global economic uncertainty might drive more Kiwis to seek opportunities abroad. If New Zealand’s frontier firms don’t accelerate innovation and investment, the gap with other developed economies could widen. Conversely, successful government policies focused on attracting investment, fostering innovation, and improving quality of life could help reverse the trend.

FAQ

Q: What is driving the net loss of New Zealand citizens?
A: Primarily, Kiwis seeking career opportunities and higher salaries overseas, particularly during their most productive working years.

Q: What role do “frontier firms” play in this issue?
A: New Zealand’s frontier firms aren’t driving productivity growth as strongly as in other OECD countries, limiting demand for skilled workers and capital.

Q: What is the government doing to address this?
A: The government is working to improve the education system, resource management laws, and tax settings, but a sustained and predictable approach is needed.

Did you know? New Zealand’s life expectancy is comparable to Australia, with both countries averaging around 81 years for males and 85 years for females.

Aim for to learn more about New Zealand’s economic outlook? Visit Stats NZ for the latest data and insights. Explore a country comparison of Australia and New Zealand to understand the key differences.

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