From Financial Freedom to Future Health: Hannah McQueen’s New Vision for Aging
Hannah McQueen, founder of the successful financial coaching business Enable.me, is charting a new course – one focused on preventative healthcare for New Zealand’s aging population. After selling Enable.me in 2023, McQueen initially considered a quieter life, but a growing conviction about a broken healthcare system spurred her to launch Age Brightly, a proactive health assessment and monitoring service.
The Spark: Seeing a System Under Strain
McQueen’s shift wasn’t planned. Whereas working as a mortgage broker, she realized many clients were trapped in cycles of debt. This led to the creation of Enable.me, focused on financial wellbeing. A similar moment of clarity struck when reviewing a friend’s rest-home contract, revealing potentially unfair terms. Yet, a trip to Gore Hospital proved pivotal. She observed that preventable issues, like urinary tract infections and falls, were often the trigger for hospital admissions in older people, exacerbating pressure on an already strained system.
Addressing Preventable Hospital Admissions
Research conducted by Age Brightly found that 40-60% of unplanned hospital admissions for older patients are preventable. This statistic underscores the potential for proactive intervention. McQueen believes that early detection and management of health conditions can significantly improve outcomes and reduce the burden on the healthcare system. GPs have also noted that 15-minute appointments are often insufficient to address the complex needs of older patients, particularly those on multiple medications.
Age Brightly: A Proactive Approach to Wellbeing
Age Brightly’s model centers around a membership that provides access to a team of specialists – nurses, geriatricians, health coaches, and physiotherapists. Members undergo baseline assessments, tracking over 100 biomarkers over time. This isn’t intended to replace regular GP visits, but rather to offer a deeper level of monitoring and early intervention for conditions like heart disease, fall risks, and cognitive decline. The service costs approximately $2.50 per day, or between $75 and $300 per month.
The Growing Need for Proactive Senior Care
Stats NZ predicts that the number of New Zealanders aged 65 or older will reach one million by 2028. This demographic shift, coupled with the financial strain on retirees – with 40% relying solely on NZ Superannuation – highlights the urgency for innovative healthcare solutions. McQueen emphasizes the importance of planning for the various stages of aging, including downsizing, financial planning, and potential care needs.
What’s the Biggest Financial Mistake for Older People?
Not having a plan. Many older people are unprepared for the significant life events that arrive with aging, both financially and emotionally. This includes decisions about downsizing, inheritance, and potential care requirements. Addressing these issues proactively can alleviate stress and ensure a more secure future.
Building a Successful Business: Lessons from Enable.me
McQueen attributes her success to two key factors: a clear point of difference and a high-performing team. She acknowledges that building a strong team takes time and investment, but it’s essential for sustainable growth. She feels her experience with Enable.me has prepared her for the challenges of building Age Brightly.
Looking Ahead: Expanding Access and Impact
McQueen plans to open four additional Age Brightly clinics by mid-2026. She is driven by a conviction that her service can revolutionize how New Zealanders approach aging, focusing on prevention and empowering individuals to take control of their health. She will also be contributing a weekly column to the New Zealand Herald, starting March 4, to explore these issues further.
Frequently Asked Questions
- What is Age Brightly? Age Brightly is a membership-based service offering proactive health assessments and monitoring for older adults.
- How does Age Brightly differ from a GP visit? Age Brightly provides a more comprehensive and ongoing monitoring of health biomarkers, focusing on preventative care.
- Is Age Brightly affordable? The membership costs between $75 and $300 per month, and McQueen believes it can potentially offset future healthcare costs.
- What is the biggest challenge facing the healthcare system? Preventable hospital admissions and a lack of proactive care for the aging population.
Learn more about proactive health strategies. Explore additional articles on financial wellbeing and senior care on our website.
