Tapestry Launches AndCoach to Engage Gen Z Through Storytelling
Tapestry, Inc. (NYSE: TPR) has launched &Coach, an interactive, always-on content platform designed to integrate Gen Z creators directly into the brand’s storytelling process. By moving away from traditional seasonal campaigns, the company aims to foster long-term brand loyalty and direct engagement with younger consumers, according to recent company disclosures. The initiative seeks to align … Read more