‘Big Pink’ Serves as Symbol of Portland’s ‘Doom Loop’
The “Big Pink” Problem: Is This Portland’s Downtown Doom Loop—and a Sign of Things to Come? The story of Portland’s US Bancorp Tower, affectionately known as “Big Pink,” is more than just a tale of a struggling skyscraper. It’s a bellwether, a warning sign for the future of downtowns across America. As the tower’s value … Read more