USA TODAY is launching its first-ever Consumer Tech & Gadget Awards this fall, inviting manufacturers to submit innovative devices for formal editorial evaluation, according to the publication’s announcement. The program targets smartphones, smart-home hardware, workplace essentials, and emerging technologies designed to help consumers work smarter and stay connected in a crowded marketplace.
Evaluating Innovation in a Crowded Tech Marketplace
Billions of technology products compete for buyer attention annually. According to USA TODAY, the new awards program aims to simplify purchasing decisions by identifying devices that excel in innovation, performance, quality, and value. Editors will review submissions using a mix of hands-on testing, expert insights, online reviews, and real-world usage.
Pro Tip: Brands looking to participate must submit their product nominations through the official portal before the deadline on December 1. While submitting a product does not guarantee inclusion, it ensures the editorial team evaluates the device for the inaugural honors.
What a USA TODAY Editor’s Pick Designation Means
Receiving an award designation serves as a significant signal to shoppers. According to USA TODAY, earning an Editor’s Pick badge indicates that a product has gained the confidence of the publication’s testing staff and ranks among the top technology releases of the year.
Did You Know? Beyond consumer gadgets, the publication frequently evaluates gear across multiple categories, including recent roundups highlighting the best beauty and wellness products of 2026, according to USA TODAY.
How Brands Can Submit Products for Consideration
Nominations for the inaugural Consumer Tech & Gadget Awards are officially open. According to USA TODAY, entries will be accepted through December 1. Manufacturers of smart-home tools, mobile phones, and workplace tech are encouraged to nominate devices they believe merit recognition in this year’s lineup.
Frequently Asked Questions
When is the deadline to submit products for the USA TODAY Consumer Tech & Gadget Awards?
Nominations are accepted through December 1.
Does submitting a product guarantee it will win an award?
No. According to USA TODAY, submitting a nomination ensures editors have the opportunity to consider the product, but it does not guarantee inclusion or an award.
How are the winning products evaluated?
The editorial team evaluates products using a combination of hands-on testing, expert insights, online reviews, and real-world experience.
What types of technology are eligible for submission?
Eligible categories include smartphones, smart-home devices, workplace essentials, and cutting-edge emerging tech.
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