From 1 July the model number of “AVTOVAZ” waiting for the next price increase, which will be the fourth since the beginning of the year.
For the Russian automaker raising prices has become a pattern. New price lists have appeared in the cluster KVIRING DRIVE VK SHOP in a social network “Vkontakte”. According to him, the price increase will affect the line of “AVTOVAZ”, including “folk” LADA Granta. The car will gain in value at least 5 000. Expert Pokatim.ru figured out what caused this situation.
Another price increase is due to many factors. The first one can be called “the cry of the soul” brand from Togliatti — the instability of the ruble and the pandemic crisis, coupled with the dependence on foreign components. Thus, LADA Granta consists of 400 original components, 260 of which are purchased from foreign suppliers. In the end the model remains dependent on the dollar and the Euro.
The main competitors of the flagship models LADA Granta and LADA Vesta is considered the KIA Rio and Hyundai Solaris. Over half of “Asians” went up by 2.6 and 2.4%, respectively, as “Grant” and “Vesta” added to the price of 6.3%. In the pursuit of “Koreans” the Russian model have a chance get to close to him, but only at a price. Perhaps such a policy, the company shall prepare motorists for the exit of the second generation models, which will become even more expensive, but this marketing ploy it is difficult to call fair to the potential buyers.
Another factor considered production automation. The regular number of employees of “AVTOVAZ” is 35 thousand people. Despite the fact that the company conducts an annual reduction of staff resource spent on salaries and allowances. Against this background, more and more European and Asian manufacturers are moving to robotic Assembly. Robots perform the process from Assembly to delivery of the vehicle to the warehouse, saving time and money.
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Whatever caused the rise in price — a marketing ploy or “cry of the soul” — many drivers increase the price of “budget” LADA Granta are not happy. The justification for this, according to the drivers, could serve to improve the quality of the Assembly or the vehicle’s equipment, however, is that prices are rising, and the car is “worth” on the spot.