Innovative formulas and advanced technologies
Korean cosmetics are known for their innovative formulas and cutting-edge technologies. South Korean cosmetics companies and manufacturers invest heavily in research and development. The product lines are crafted by large teams of scientists, expert chemists, biologists and developers who constantly push the boundaries to introduce new and effective skincare ingredients and makeup products. From BB creams to sheet masks that contain unique ingredients from nature, such as snail slime, gotu kola or ginseng. South Korean beauty and cosmetics brands prioritize innovation, setting trends that captivate consumers around the world.
Photo: klipshop.ee
Great emphasis on skin care
Unlike the approach of Western cosmetics manufacturers, who often focus on makeup and its ability to hide skin imperfections, Korean beauty is the opposite. The goal is to maintain healthy, glowing skin through a careful, multi-step skin care regimen. The famous “K-beauty” or simply Korean routine consists of the following phases:
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double cleaning,
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invigorating,
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using essence or serum,
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Moisturizer or night cream with SPF.
Therefore, all Korean professional cosmetics manufacturers develop product lines that contain all the necessary tools for a complete daily facial care routine.
Not only Korean cosmetics are gaining popularity in the world. A little earlier, the fashion for Korean dramas and pop songs began, which immediately captured the hearts of teenagers. Eventually, it became a kind of “trend” among young people and acquired the following terms: K-pop, K-drama. It is a global phenomenon that has contributed greatly to the popularity of Korean culture, including its beauty standards. South Korean celebrities and influencers often endorse or use Korean skincare and makeup products, attracting large numbers of fans and driving international interest in K-beauty.
2023-12-01 22:00:00
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