On Wednesday, the National Broadcasting Company launched a new Eesti Raadio app that connects all ERR radios. On this occasion “Ringvaade” visited the radios operating at the national broadcaster.
Five radios nest in the radio house: Vikerraadio, Raadio 2, Raadio 4, Raadio Tallinn and Klassikaraadio. Everyone comes together in the new Estonian Radio application.
According to Tiia Teder, editor-in-chief of classical radio, the number of classical music listeners has remained surprisingly stable over time. “It has also been seen that when difficult times come, corona or whatever, for some reason the return to classical values increases. It is something certain that keeps the world on its feet,” Teder said.
Kirke Ert, head of Vikerradio’s morning program, said that since he wakes up at 04:55, he is usually already asleep by 13:00. “It’s already in my blood. I know there are three mornings where I’m already in a bad mood in the evening because I have to wake up so early, but I can do it,” Ert said.
According to Vikerradio editor-in-chief Janek Lutsu, Vikerradio is the most popular due to the share of talk shows. “We talk more. There are 30 music stations in Estonia. Those who talk are very few. Every month, 1.5 million people visit the Vikerraadio archive, and around 230,000 people listen to us every week,” Luts said.
According to Mirko Ojakivi, host of Vikerraadio, who has also been invited on television several times, the radio is the most immediate. “It’s here and now,” Ojakivi said. While on television you need many people to broadcast a program, on radio you only need yourself.
All Raadio Tallinn is equivalent to one person in one room. Maian Kärmas has been editor-in-chief of Radio Tallinn for 17 years. “The door is always open for me, so I haven’t started talking to myself yet. /…/ But it’s still nice to do it alone, in the sense that you silently get behind the old god like that and then communicate with the listeners,” Kärmas said.
According to Radio 2 presenter Marta Püssa her listener is more like her, Püssa gets along well with her and understands Püssa’s jokes. “Let him do what she wants, but she appreciates good music,” thought Püssa.
According to Margus Kamlat, editor-in-chief of Raadio 2, Raadio 2 will start producing the best Estonian language radio station with the best Estonian music starting in the new year. “Radio 2 will remain the strongest and the best, so there is no doubt that we will be a great radio,” Kamlat said.
In addition to five radio stations, the new application can also listen to music stations such as Rádio 2 and Klassikaradio.
2023-12-06 18:21:00
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