Photo: Triin Maasik
You can say that Etnowerk clothing has a compliment guarantee. These are luxury consumer items designed to be worn at any time. Women laugh because, according to customer feedback, their coat, for example, is perfect for shoveling snow: comfortable, warm and at the same time not hot. Another customer said he received five compliments from strangers within a kilometer while he was walking around the city. And if a hard day is coming and you want to look good, you should also look for Etnowerk clothes in the wardrobe.
Each item is unique and unique
“Collaboration is very important and I like to discuss with the customer what is important to them and what type of embroidery they want. We have never made two identical things: the fabric, the color or the embroidery are different anyway. I want the customer to be able straighten our back and feel more confident thanks to our clothes. Good feedback is quite addictive,” explains Annika. “We put our soul, heart and positive energy into our work. In addition, I also make a protective badge on clothes, because we believe that an embroidered protective badge works well.”
To make an item of clothing it takes about a month, in this case there is time for a calm creative process. However, if necessary, Annika and Liina are ready to place express orders with delivery times from a few days to a few weeks.
While Annika does everything herself from start to finish, Liina works elsewhere and therefore uses a high-quality sewing service when necessary. However, she does all the design and finer sewing work herself, such as crocheting and lace embroidery. “Sometimes I also like to give free rein to my creativity, so that customers can choose ‘theirs’ from the already made dresses,” says Liina.
Photo: Sadu-Triste Juurikas
“We always deliver the finished garment to our customers and are responsible for the quality,” he adds. “For us it is important to use natural materials such as cotton, sheep’s wool, natural yarns. The entire production process takes place in Estonia and in an environmentally friendly way: waste from our production is minimal, the products are durable and up to today not a single piece of our clothing ended up in the bin!”
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2023-12-05 12:35:00
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