Geertrui Mieke De Ketelaere: “Thanks to AI, retailers are getting more and more into the consumer’s head”

2024-02-05 09:33:20 With the arrival of ChatGPT and other applications, artificial intelligence has made its breakthrough to the general public. Retailers have already been using it for a long time, but couldn’t they get more out of it? And how would they do it? Interview with Geertrui expert Mieke De Ketelaere, assistant professor at Vlerick … Read more
You can read the full story here: Geertrui Mieke De Ketelaere: “Thanks to AI, retailers are getting more and more into the consumer’s head”.