According to Marika Mäsak, marketing manager of the largest Estonian sports club MyFitness, every year in January there is an increase in the number of gym members. “January is a really active month in MyFitness fitness clubs. At the same time it should be noted that the end of December was also the same, when people very actively attended training courses during the holidays,” said Mäsak.
He added that the fact that the start of the new year is a time of making new promises and setting goals plays a role in membership growth, and there are also more (re)starters with the training than in later months.
“However, we are pleased to note that MyFitness members’ workout habits have become more regular year on year, and that their workout plans and routines have not changed that much since the change of different holidays or seasons,” he said Mäsak.
Mäsak hopes that the people who joined in January will continue to train in the following months and that it won’t remain a training frenzy for just one month.
According to Andrus Murumetsa, CEO of Spordklub 24-7 fitness, they also have clients every January. “The number of visitors increases by almost 15% in January,” he said.
Murumets admitted that in 24/7 fitness sports clubs it is noticed that in July there is no longer such a large drop in customers as 10 years ago. “Maybe among Estonians there are more people who train constantly,” Murumets said.
Comment Read the comments
2024-01-06 10:00:00
new-year-new-me-in-january-the-gyms-fill-up-with-new-members