We are governed by the sun, not by the government. The way the sun does this is especially evident in your TV viewing habits. There’s a whole science behind why and what we choose to watch, says Raul Rebane in Vikerraadio’s daily commentary.
Let’s start with Juhan Peegli’s statement that everything that passes through a person is partial. In other words, regardless of gender, age, profession and education, the first human reaction is always emotional. Mood and mood are very important in our behavior. However, the role of the sun is particularly important when it comes to creating atmosphere, because it determines the seasons. Media planners must always take this into account.
If the seasons and working neighborhoods last three months, the mood seasons are quite different and the latitude in which you chose to live plays an important role in this. At the equator the sun rises at six in the morning and sets at six in the evening, 365 days a year. I’ve been there and it seems boring. Our big changes are even more interesting.
For example, we have television seasons somewhere from January 10th to midsummer, or 22 weeks, then 11 weeks of summer, then 16 weeks of fall, and then three weeks of Christmas and New Year’s. This distribution is determined by our latitude and habits accompany it.
Our short summer behavior is significantly different from autumn behavior. People make the most of the sun and that’s why, for example, ETV’s “Suveringvaade” airs at 9.30pm, because there are no spectators before that. You may have noticed that many television programs end their season as early as May, because sunshine and flowers win TV.
Around October 10th the farmers began to celebrate weddings because the autumn work was finished. Now the media can broadcast a complete program, for example show soap operas, because it is already dark in the afternoon and people are indoors.
“Especially older people and families with children are looking for controlled positive emotions.”
A special season that lasts about three weeks is right now. During Christmas and New Year, people are in a gentle mood. Especially older people and families with children look for controlled positive emotions. The only exception is a major life-changing disaster. The latest was the December 26, 2004 tsunami in the Indian Ocean.
In normal years, films like “Die Hard” or “Dinner for One” are shown for the twentieth time and always attract viewers. In the Soviet Union, “The Irony of Fate, or Good Steam” was broadcast in Russia every year without exception.
Rituals are highly valued. For example, on 25 December, BBC One always shows King’s Welcome, followed by a film. Last year it was “Aladdin”, but for many years, for example, the classic “White Christmas” with Bing Cosby has been shown.
We have the same. Mood and rituals are important. People are generally friendly and helpful during this time. The “Christmas Tunnel” always makes money. Younger people would probably like more smut and smut, but there are channels where you can find it. Interestingly, as these young people get older, say 40 years and beyond, in most cases they do not stick to more sudden choices, but begin to look for calmer, even classic things.
Be especially careful when modifying rituals. On New Year’s Eve, humor, the president’s speech and the national anthem are especially important. Stinging them can cause many problems. Once the anthem was missing and there was a commotion! Now the anthem of the children’s singing festival was very beautiful and emotional.
Furthermore, the president’s speech tonight is not essentially a grand strategy, but it sets the tone for the atmosphere and is important as such. Every year someone suggests that it could be canceled and the next day there could be a lot of talk. Don’t hit, I suggest. Our ritual calendar is different because February 24th will soon arrive and then great strategies can be developed.
If you try to rape people’s mood, nothing good will come of it. The experience of several countries says that from December 20th to the end of the first week of January the main debates, criticisms and social problems are not disseminated.
It was bad here last year. The “Evening Zone” program was scheduled for the evening of December 22 before “Actuales Kameras”, which would be very critical and confrontational at the request of the authors. There may be some truth to it, but the time and place were completely wrong. There are many lessons to be learned from this incident.
In short. The vast majority of our mood, mood and feelings are determined not by governments and the media, but by the sun. Getting angry with the sun is completely useless, rather we should practice peaceful coexistence with it. These thoughts came to mind on the morning of January 3rd.
You can listen to all of Vikerradio’s daily commentary on the Vikerradio daily commentary page.
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2024-01-03 12:53:00
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