Lenneli and Helen Photo: Private collection
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Helen Koppel, one of the creators of the online beauty store PÜR beauty, said that she and her friend Lennel had the idea to create their own online store.
Lenneli is a makeup artist and trainer, as well as a beauty salon owner. Helen, on the other hand, deals with website creation, marketing and accounting. At a certain point they both discovered the cosmetic products of the PÜR brand and fell in love with them, hence the idea of starting to sell the products to others was born. “We did the preliminary work, divided the tasks and started long negotiations with the American side, after which we got the green light, ordered the first item and started building the e-shop,” she recalled.
Creation of an electronic store
The e-shop seemed to be the most suitable place to sell the products, since it was possible to reach more people through it. “It is good to market the e-shop on social media. We have made the e-store as understandable and simple as possible for customers to shop. In addition to the online shop, we also sell the products in the Lennel beauty salon, where you can try them out on your skin,” he said.
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2024-01-19 13:39:37
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