Unraveling the Mystery Behind the Digital Advertising Decline During Christmas: A Look at YouTube’s Downturn and Traditional Media’s Stability

After the Lunar New Year, TV station ratings gradually returned to normal, and Jade Channel’s two-line drama was triggered by “I’m Here”, along with “Love. It accompanied “Go Home” and “Dong Zhang”, and their performance was basically stable. Conversely, other channels showed subtle changes. Among them, the ratings gap between HOY and VIU showed signs […]
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