The VAT increase at the beginning of the year meant a big change for both shops and customers. We at Prismas took an open approach already in the autumn, when we agreed on our pricing policy and announced changes in advance, so that our customers did not have to face unforeseen events in difficult economic times.
The first promise we made to our customers was about the timing of the VAT increase. We have taken a strict position that we will not do a premature price increase. This way we have been able to offer our customers products at a lower price for as long as possible. This means that the price changes linked to the VAT increase on all food and consumer goods occurred exactly on January 1st. Regarding industrial goods, we started changing prices later, on January 8, while price increases for various product groups will occur during January and early February.
The process was not easy: even though preparations started already at the beginning of December, the period before the VAT increase was exactly the busiest time of the year. It can be said that all Prisma employees were more or less involved in the change. On the first day of the year all stores worked quickly to replace the old price tags with new ones as soon as possible, in total more than 20,000 price tags had to be changed.
The price of no product increased more than 1.7%.
Since any price increase is difficult for the consumer, especially in the current economic times, we have done everything possible to please our customers. We know that household costs have increased significantly in recent years, which is why we have left the selling prices of the most purchased products unchanged. This includes, for example, film milk, banana, the cheapest minced meat, cheapest rolls and bread. Furthermore, it is known that a price increase always affects the most price-sensitive consumers, so we have kept the same prices of the cheapest products in most categories.
2024-01-24 13:31:25
we-did-not-use-the-vat-increase-as-a-profit-opportunity