7 surprising facts you didn’t know about Kalev sweets

Men love Anneke more than women

Men’s and women’s taste for chocolate is slightly different. In general, men prefer darker chocolate and, for example, high cocoa bitters are purchased more often by men than women. Even more surprising is the fact that the exception is the Anneke bar, which is the only milk chocolate that men buy more than women. At the same time, it is worth noting that when it comes to candy, women and men have a common first preference: praline candy. Further on, opinions are already divided, women prefer bars, men prefer confetti.

Liqueur sweets are the most consumed in Narva

Chocolates filled with Vana Tallinn liqueur are a real hit in Narva, only Vana Tallinn marzipan bars are bought more in the border town. In no other region of Estonia are liqueur sweets among the top three most purchased products.

The men of Tartu are the most gingerbread lovers in Estonia

The biggest gingerbread lovers live in Tartu, where, for example, 66% of all gingerbread sold in Kalevi stores was purchased in November. At the same time, men are greater consumers of gingerbread than women.

Annekes had more than 25 different gift cards

Recently Kalevi chocolates have stood out with a bold packaging innovation, but over the years, for example, Anneke’s board of directors has had at least 25 different faces. Anneke is Kalev’s milkiest chocolate and also the most purchased milk chocolate in Estonia. Anneke chocolate decorative paper has changed a lot over time: the packaging has been decorated by little girls, little maids of different ages and beautiful teenagers.

Narva’s largest shopping cart, Pärnu’s oldest permanent customer

While in general people’s purchasing power is higher in Tallinn and Tartu and larger purchases are made in these cities, for example, the largest purchase in a candy shop in November was made by an individual in Narva , who bought several boxes of sweets and chocolate bars for almost 1,200 euros. However, Pärnu has the more agile elderly regulars, the 99-year-old customer’s favorite being Kiss-Kiss sweets.

2023-12-24 08:50:08
7-surprising-facts-you-didnt-know-about-kalev-sweets