One of the first and biggest challenges that small and medium-sized businesses (SMEs) face when opening/moving their online store is choosing an e-store location.
There are so many e-commerce platforms, services and solutions that it’s difficult to decide for sure which one is best for your business, especially if you’re a novice entrepreneur. Should you sell on Etsy or Facebook instead? Publish eBay listings? Starting a Shopify store? Paying a developer to create a website just for you? Do it yourself with the help of Mozello?
Each of these options has its advantages and disadvantages and can be divided into three categories.
Do-it-yourself or DIY platformslike Mozello, Shopify and Wix:
● does not require a developer;
● provide standard customization options;
● require only a minimum investment (€10-30 per month)
● Setting up an e-store will take a few evenings of tinkering and you can open a store.
Tailor-made websites created by professional agencies:
● created by professionals;
● can be adapted to the specific needs of your company;
● expensive (€3,000-€10,000);
● Setting up an online store can take months and is expensive to maintain.
Global e-commerce marketssuch as Amazon, Etsy and eBay:
● give you access to all customers who visit these sites;
● offer little or no customization; you have to follow the rules of the market;
● take a commission on each sale;
● make it difficult to compete with competitors and attract customer attention.
For SMEs, the best option is undoubtedly to build a store yourself using an all-in-one platform like Mozello, as it is the fastest and cheapest way to launch a high-quality website or online store .
Why are DIY platforms the perfect solution for SMEs?
Speed and cost efficiency are the two main advantages of DIY platforms. Creating an e-shop even without any technical knowledge takes a few evenings and costs more or less the same per month as a couple of cups of good coffee.
Mozello, for example, offers everything you need directly on the platform: you don’t have to worry about servers, domains, maintenance, mobile versions or other technical elements. Sign up, start building your store, and when it’s ready, click “Launch.” Each DIY platform has detailed instructions to help you bring your ideas to life.
Furthermore, every company in its initial phase is extremely dynamic: many things can change in an instant. The ability to make changes to your store yourself and not wait and rely on external developers and agencies is extremely important: much to the frustration of business owners, hired help can sometimes be delayed for weeks.
Despite these benefits, some online business beginners worry that building a website and/or building an online store is beyond their capabilities. They believe they don’t have the design skills needed to create a professional-looking page. The reality is that all DIY platforms offer high-quality templates that can be customized to your specific visual and practical needs: just move the sections, adjust the colors, and add the necessary elements.
Furthermore, outsourcing the service to some company or agency may not guarantee a satisfactory result, making any type of change is expensive. This is not a problem with the create-your-own platform, if you outgrow your current design, you can adapt it again quickly and easily.
Mozello: the simplest platform that grows with you
Mozello stands out among DIY platforms for its accessibility and ease of use. Creating an e-shop/website takes less than an hour and in that time you can complete the entire journey from idea to finished web design. It’s worth being proud of!
While you focus on building your online store, Mozello takes care of all the technical side in the background. No worries about servers, domains and other technical details and Mozello users will also enjoy maximum speed, security and stability. All this is possible by choosing a ready-made platform.
Your business comes first: this is why, unlike many other DIY platforms, Mozello does not have brokerage or transaction fees. Other platforms will take a share of your sales, and while this percentage may not seem high at first, as your business grows it will seriously impact your profits.
Speaking of business growth…
Mozello grows with you. Multilingual technical support and the world’s most popular payment methods help you take your business to the international market, and all this at no additional cost. Thanks to various delivery options, it is easy to deliver products to customers all over the world and these options are constantly being added.
We are especially proud of our translations of smaller European languages. Our Latvian, Lithuanian and Estonian translations are higher quality than other popular DIY platforms.
Additionally, as more products, countries, and employees are added to your business, the need for advanced inventory management, accounting, and other tools will inevitably arise. They can be integrated with your e-store via the Mozello API, allowing you to connect everything you need.
In other words, Mozello adapts and can help you with exactly what you need: from creating a small and simple website to enterprise-level business solutions. And all this with a low fixed cost of 8 or 16 euros per month.
When is it best to choose an agency?
There are situations where, instead of doing it yourself, it is advisable or even essential to hire a professional agency to develop your e-store.
First, if time and money are not an obstacle. Having a website built and an e-shop created by professionals in your field can be worth the investment. Just remember that in this case you will not only need several thousand euros to build a website, but you will also have to allocate a budget for website maintenance.
This is a wise decision if your business is already generating revenue. However, if you are thinking of investing in a website and are still not sure whether your business will be successful, you risk losing the money you invested.
Secondly, if you have more than 2-3 thousand products. Most DIY platforms struggle to host very large e-commerce stores, not so much in a technical sense, but rather in managing all the products. In these cases, it is best to develop a custom solution suited to your specific type of business.
Third, if your product or company is atypical. The standard options offered by DIY platforms may not be enough for some businesses. For example, if you need to create a catalog for a tire shop, you have to add very specific parameters, measurements and configurations that normal e-shops cannot offer.
For everything else there is Mozello
At Mozello, we have been working with small and medium-sized businesses in Europe and other countries for over ten years, helping them transform into successful businesses. Our simple but powerful website or e-store creation has grown into what it is today based on the needs and feedback of small business owners. Over the years, simplicity and ease of use have been the main reasons why people choose to create their projects with Mozello.
See and see for yourself: sign up today and try our free version to see how easy it can be to create a website. And remember that our friendly support team is always happy to lend a hand when you need it. Simply write us a letter.
2023-12-04 12:53:58
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