Artifex Living product range Photo: Private collection
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Kerli Nõmm, who created the Artifex Living e-shop for kitchen and home items, said that the company was born six years ago and in a rather classic way.
The creation of the entire company began to branch out when he furnished his first apartment and couldn’t find what he was looking for on the market. The idea of creating his own company actually germinated in Nõmme’s head already when he was studying interior architecture and furniture design at EKA. When after my studies I moved to work in the marketing world, two things came together, the love for product design and also the desire to experiment and grow in the marketing field. “I started tinkering with a WordPress-based e-shop, started communicating with the first brands and so I quietly moved forward with my own resources,” he said.
Nõmm lived then and still lives with her husband on the fifth floor of a building without a lift. Their third room was empty and she originally used it as her first storage room. However, receiving and shipping goods was a real sport, because every day you had to run up and down the stairs. “I held out for such an incredibly long time. Finally, in the summer of 2020, I had reached the point where the number of orders increased significantly and, since I was expecting a baby, I had to quickly find a new warehouse solution in order to continue the e -shop,” he said. Luckily she then discovered that her former coursemate had entered the market with an e-shop fulfillment service and wanted to test Nõmme’s e-shop as a pilot project. He still uses the service and believes it is of considerable importance for it to become a real business, so to speak.
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