The Barranquilla mayor’s office opened an application process to participate in the auction that will give the stadium a commercial name Metropolitan Roberto Meléndez, as is the style in many parts of the world with sports venues. For example, the BBVA Bancomer stadium (Guadalupe, Nuevo León, Mexico), Mercedes Benz Stadium (Atlanta, USA) and Allianz Arena (Munich, Germany), Hard Rock Stadium (Miami, USA), Wanda Metropolitano (Madrid) or Movistar Arena (Bogotá), among others.
The idea of getting a sponsor for the ‘Metro’ was announced by the mayor of Barranquilla, Jaime Pumarejo Heins, in a visit to EL HERALDO on March 4, 2020, but it will begin to become a reality this Thursday, from 9 am, in a hearing to socialize the details of the application process. Interested companies must register at the following link: https://forms.gle/dThGKnxaVMjsCECh8
“The trade name rights It is a model under which a brand / company associates or puts its name to an event or place for a specified time in exchange for the payment of those rights. Under the protection of the advertising technique, the guardian of the sports venue allows a company to be associated with it by including its brand in the name of the venue ”, explained the mayor’s office through a statement.
“This public search marks the beginning of a major modernization project for the stadium, supported, now, with resources from a private investor”Added the official announcement.
The commercial naming rights of the Colombian soccer temple may have a national or international sponsor. The brands preselected in the application phase will be able to bid in the auction.
The District Secretary for Recreation and Sports appointed Puerta de Oro, Caribbean Development Company, to take charge of the process.
“The stadium, in this case, gains the possibility of obtaining additional income that allows its reinvestment, development and modernization, as well as expanding its recognition from the hand of a brand. The investing company, for its part, gains exposure in a place with wide media coverage, ”the statement said.
Interested companies and legal entities will find the application process here and They will have until Tuesday, September 29 at 10:00 am. to subscribe with the respective requirements.