Half of the 10 most valuable brands in Latin America are Mexican

Pemex falls from the top

This year Corona reduced its brand value by 1.7% compared to what it had in 2019. However, it was enough to unseat Pemex, the Mexican oil company that reduced its value by 23.5% and placed with 6.892 million dollars in the second position from the listing.

The fall of Pemex is not new, in the 2019 ranking it already presented drops of 22%. But, Laurence Newell details, this year the bad financial condition and instability of the parastatal are already reflected.

“The fall in the value of Pemex is also due to the behavior of the sector. Its counterpart in Brazil, Petrobras, is going through a similar situation, and this is due to the fact that the traditional energy sector is transforming, it is a reflection of the doubts that the market has, ”says the CEO of Brand Finance.

In the ranking of the 100 most valuable brands in Latin America, oil brands represent 12.2% of the total value of all the firms on the list, with a cumulative amount of 17.5 billion dollars.

Alcoholic beverages get stronger

In general, mass consumer products have enjoyed success among consumers in Latin America. But, in this group, alcoholic beverages stand out, mainly beers.

In the Top 10 of the Brand Finance list, there are three beer brands, all Mexican: Corona, Victoria, which is in position seven with a value of 4.622 million dollars, and Modelo, which is ranked nine with a cumulative of 3,754 million dollars.

This sector is the second most valuable in the ranking, representing 18.7% of the total value of the 100 brands.

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On video | The ‘Paths’ to strengthen the health system in Barranquilla

Guaranteeing timely and quality medical care for Barranquilla residents has become the Primary objective of the District with the process of modernization of the public health network, which continues to advance and plans to benefit more than 170 thousand citizens with new hospital projects.

Since 2008, the district administration has been working to build a solid health model, which has been cataloged repeatedly as one of the most successful in the national territory.

Although the health emergency due to Covid-19 was a huge challenge for the hospital infrastructure of the capital of the Atlantic, in the Development Plan ‘I am Barranquilla’, that governs the period 2020-2023, a series of actions were contemplated so that citizens have a timely and adequate response to your health requirements.

“We want the health of Barranquilla to continue its unstoppable march, that is why we are providing them with all the professional capacity so that care is timely and without access barriers. It is our main objective, guarantee comprehensive insurance, minimize the risks of becoming ill and provide quality health programs to all“Said the mayor Jaime Pumarejo Heins.

He was emphatic in stating that in this new stage they will bet on “turn the health system upside down, moving to a much more preventive health, with doctors in charge of specific populations ”.

The district president also stressed that the “robustness” in health services continues to grow, which directly impacts on the quality of life of Barranquilla and the Caribbean region.

“The public hospital network has been and will continue to be a national management model, where the resources obtained by the Prohospitales level 1 and 2 stamp are invested in providing efficiently and transparently to the more than 600 thousand users of the subsidized regime, as well as to anyone who requires it because We are also a regional reference center for health care in the Caribbean”, Reiterated the president.

In turn, Humberto Mendoza, Secretary of Health of Barranquilla, He stated that the district network model has provided “mobilization guarantees” to more than 19 thousand users, guaranteeing that “there are no barriers to access” to said services.

The official also expressed that the great challenge for the public network is strengthen the preventive medicine model to detect patients in time who have diseases that may pose risks to their life.

“In the city we have a network model that allows patients to access medium and high complexity services without authorizing systems limiting quality and care. That we will follow reinforcing to provide greater guarantees to citizens”, He added.

According to figures from the Mayor’s Office, accessibility to health increased 15 times between 2007 and 2018. It is expected that this year it will increase with the start-up of facilities such as the Camino Ciudadela 20 de Julio and Paso Galán.

For next year, this indicator will continue to grow, taking into account that the works of the New Barranquilla and Nazareth Roads will be delivered, which are ahead in two important sectors of the city.

Mayor Pumarejo has been making visits to these spaces to verify the progress of the works, taking into account that they were detained for a period due to the pandemic and currently not all the workers have been able to reintegrate, in order to comply with the corresponding regulations.

“We continue to grow with this new offer that adds to a solid network that is providing quality services to Barranquilla residents, showing that it is possible, as we have said for so long, to have quality, sustainable public health that continue to be a source of pride for each of us”Pumarejo said during one of those tours.

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The ‘Paths’ to strengthen the health system in Barranquilla

Guaranteeing timely and quality medical care for Barranquilla residents has become the primary objective of the District with the modernization process of the public health network, which continues to advance and plans to benefit more than 170 thousand citizens with new hospital projects.

Since 2008, the district administration has been working to build a solid health model, which has been repeatedly classified as one of the most successful in the national territory.

Although the health emergency caused by Covid-19 was a huge challenge for the hospital infrastructure of the Atlantic capital, in the Development Plan ‘I am Barranquilla’, which is valid for the period 2020-2023, a series of actions were contemplated so that citizens have a timely and adequate response to their health requirements.

“We want the health of Barranquilla to continue its unstoppable march, that is why we are providing them with all the professional capacity so that care is timely and without access barriers. It is our main objective, to guarantee comprehensive insurance for them, minimize the risks of getting sick and provide quality health programs for all, ”said Mayor Jaime Pumarejo Heins.

He was emphatic in stating that in this new stage they will bet on “turning the health system upside down, moving to much more preventive health, with doctors in charge of specific populations.”

The district president also highlighted that the “robustness” in health services continues to grow, which has a direct impact on the quality of life of Barranquilla and the Caribbean region.

“The public hospital network has been and will continue to be a national management model, where the resources obtained by the Prohospitales level 1 and 2 stamp are invested in providing efficiently and transparently to the more than 600 thousand users of the subsidized regime, as well as to anyone who requires it because we are also a regional reference center in health care in the Caribbean, “reiterated the president.

In turn, Humberto Mendoza, Barranquilla’s Secretary of Health, stated that the district network model has provided “mobilization guarantees” to more than 19 thousand users, guaranteeing that “there are no barriers to access” to these services.

The official also said that the great challenge for the public network is to strengthen the preventive medicine model to detect patients with diseases that may pose risks to their lives in time.

“In the city we have a network model that allows patients to access medium and high complexity services without authorizing systems limiting quality and care. We are going to continue strengthening that to provide greater guarantees to citizens, ”he added.

According to the Mayor’s Office figures, health accessibility increased 15 times between 2007 and 2018. It is expected that this year it will increase with the start-up of facilities such as the Camino Ciudadela 20 de Julio and Paso Galán.

For next year, this indicator will continue to grow, taking into account that the works of the New Barranquilla and Nazareth Roads will be delivered, which are being carried out in two important sectors of the city.

Mayor Pumarejo has been making visits to these spaces to verify the progress of the works, taking into account that they were detained for a period due to the pandemic and currently not all the workers have been able to reintegrate, in order to comply with the corresponding regulations.

“We continue to grow with this new offer that adds to a solid network that is providing quality services to Barranquilla residents, demonstrating that it is possible, as we have said for so long, to have quality, sustainable public health that continues to be a pride for each one of us ”, said Pumarejo during one of those tours.

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Mariacarla Boscono turns 40: always at the top on the catwalk (like her only Naomi)

one of the most famous and sought after Italian models in the world: Mariacarla Boscono, Roman but raised between Kenya and the United States, with unmistakable traits between rock and romantic style, turns 40 on September 20. Her career is on the rise, discovered 25 years ago (she was 15) by the agent Piero Piazzi who decided to focus on her as a winning face in the fashion world. And so it was. An unconventional beauty with an androgynous spirit, pale white skin, long black hair and deep dark eyes. She never ceases – after decades on the crest of the wave – to amaze with sudden changes in her hair look, with a sudden pink bob, and this personality of hers has made her unique in the fashion scene. During her career Mariacarla has worked with the most famous brands at an international level: she has been the protagonist of prestigious advertising campaigns, from H&M by Stella McCartney a Yves Saint Laurent up to that of Salvatore Ferragamo e Valentino. a true goddess on the catwalks so much so that she walked the most important ones around the planet, from Versace a Bottega Veneta, gives Alberta Ferretti a Laura Biagiotti a Burberry. For her, these names do not represent just brands but a strong emotional bond with the designers themselves: she does not hide her friendship with Riccardo Tisci as well as the one with Pierpaolo Piccioli and, in due course, with Gianfranco Ferr. I was one of the protagonists of the Burberry show a few days ago and for sure we will also see her at Milano Fashion Week (from 23 to 28 September) and at the parades in Paris. Its secret? The girlish physique, even if in an interview with Courier service a few years ago he said: My beautiful? To be bad.

A magnet on the catwalk

He says about her Donatella Versace: Mariacarla pure charisma and tangible energy. On the catwalks, a magnet: it manages to attract attention to the point that you just can’t help but look at it. Fashion, a sector that she herself has revolutionized with a charisma of her own, not her only passion: in fact, the model is also passionate about theater so much that she attended the Lee Strasberg Theater and Film Institute in New York, one of the best known acting schools of the world.

Private life

He had some personal moments of crisis, moments that he wanted to cure, getting away from everything and everyone for a while. a very reserved woman, she cares a lot about her privacy and her public outings are rare. Mariacarla Boscono was married to the entrepreneur Andreas Patti, from whom he had his daughter, Marialucas, seven years old. She was later linked to Guido Senia, and in more recent times al singer Ghali, thirteen years younger than her. The story with Ghali, which ended in 2020, caused a sensation after the two, on holiday in the Maldives, posted photos and videos in which they exchanged a kiss on Instagram. Going around the web.

20 September 2020 (change September 20, 2020 | 12:56)

© REPRODUCTION RESERVED

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They open a process to give the Metropolitan stadium a commercial name

The Barranquilla mayor’s office opened an application process to participate in the auction that will give the stadium a commercial name Metropolitan Roberto Meléndez, as is the style in many parts of the world with sports venues. For example, the BBVA Bancomer stadium (Guadalupe, Nuevo León, Mexico), Mercedes Benz Stadium (Atlanta, USA) and Allianz Arena (Munich, Germany), Hard Rock Stadium (Miami, USA), Wanda Metropolitano (Madrid) or Movistar Arena (Bogotá), among others.

The idea of ​​getting a sponsor for the ‘Metro’ was announced by the mayor of Barranquilla, Jaime Pumarejo Heins, in a visit to EL HERALDO on March 4, 2020, but it will begin to become a reality this Thursday, from 9 am, in a hearing to socialize the details of the application process. Interested companies must register at the following link: https://forms.gle/dThGKnxaVMjsCECh8

“The trade name rights It is a model under which a brand / company associates or puts its name to an event or place for a specified time in exchange for the payment of those rights. Under the protection of the advertising technique, the guardian of the sports venue allows a company to be associated with it by including its brand in the name of the venue ”, explained the mayor’s office through a statement.

“This public search marks the beginning of a major modernization project for the stadium, supported, now, with resources from a private investor”Added the official announcement.

The commercial naming rights of the Colombian soccer temple may have a national or international sponsor. The brands preselected in the application phase will be able to bid in the auction.

The District Secretary for Recreation and Sports appointed Puerta de Oro, Caribbean Development Company, to take charge of the process.

“The stadium, in this case, gains the possibility of obtaining additional income that allows its reinvestment, development and modernization, as well as expanding its recognition from the hand of a brand. The investing company, for its part, gains exposure in a place with wide media coverage, ”the statement said.

Interested companies and legal entities will find the application process here and They will have until Tuesday, September 29 at 10:00 am. to subscribe with the respective requirements.

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They filter the conversation between Foden, Greenwood and the girls: ” What do you think we go to the hotel for? ” – Ten

The football players Mason Greenwood and Phil Foden they were expelled from the concentration of the English team after failing to comply with the anticovid stockings after inviting a couple of girls to their hotel. In the last hours the conversation between the players and the women was leaked, according to Sports world.

Phil Foden, the footballer that Guardiola would not sell even for 500 million euros

The players began by asking what their plan was and as an answer they received that they were willing to go to the concentration hotel to accompany them for a while.

One of the girls was identified as the 20-year-old model, Nadia Sif Lindal Gunnarsdottir, who spoke for some British media about how everything was and regrets what happened.

” We met online. I spoke with Mason for a couple of days before they came to Iceland. I feel very bad for him and I never wanted to put him in this position, but we did not know they were in quarantine or we would not have gone, ” the young woman explained.

The day they revealed a hidden romance between CR7 and an English model

” We didn’t even know who Phil (Foden) was. I asked him who he was. I do not like soccer very much. I do not see it. We didn’t know that Mason played for United. We have not spoken to them since then. ”

Nadia She went to the hotel with her 19-year-old cousin: ” It was a good night, of course. The four of us spent time together and got to know each other. They were good guys. Very, very good ”, sentenced.

The conversation between the footballers and the model

Foden: ” What were you saying? ”

Girl: ” What’s the plan? ”

Foden: ” What’s the plan? ”

Girl: ” Mmmm … ”

Foden: ” Mason, what’s the plan? ”

Girl: ” We can go to the hotel, but I don’t know how they will sneak us in ”

Foden: ” Why do you come to the hotel? ”

Greenwood: ” What do you think for? ”

Girl: ” Yeah, what do you think for, man? ”

Foden: ” Do you have a friend? ”

Girl: ” Yes ​​”

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Shannon de Lima dedicated words of support to James

Venezuelan model Shannon de Lima shared a message of love for James Rodríguez, also dedicated a ‘passage’ from the Bible.

Through an Instagram story he published an image that said “there is no one like you. God with you ”, and before labeling James he wrote on the same postcard:“ WITH YOU ”.

This was the Bible verse that Shannon dedicated to James: “Therefore you have magnified yourself, Jehovah God; for there is none like you, nor is there a God besides you, according to all that we have heard with our ears ”.

Shannon De Lima and Salomé break it dancing



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Brad Pitt has a new discovery! Model Nicole (27) resembles Angelina Jolie

The actor and the 27-year-old German model have fueled speculation that they have something in common after witnesses saw them board a private jet in Paris this week and head south for France. According to the portal Entertainment Tonight they both wore veils when they boarded.

Before they were taken to a private plane by a car with a driver, they arrived separately at the large Charles de Gaulle Airport in Paris. Poturalski from Berlin, Pitt from the United States.

According to the British Daily Mail The German model is not only beautiful, but also speaks five languages ​​and has also founded a foundation that helps sharks. In addition, she is also the mother of one child. He also shows Emil’s son from time to time on his Instagram account.

Many people also noticed very quickly that Nicole Poturalski resembles Angelina Jolie, whom Brad Pitt is divorcing. The star couple, known as Brangelina, went apart in 2016.

Apparently, the actor took his new love to southern France for the Château Miraval, which he and Angelina bought nine years ago for almost seventy million dollars.

“They kissed, Brad paid full attention to her (Nicole). They were in a place accessible to the public, but he didn’t mind people seeing them. She’s really beautiful and obviously much younger than him,” Pitta and the model described an unnamed source.

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Claudia Schiffer, 50 years of the queen of supermodels – Fashion

The long blonde hair, the kilometric legs, but above all an irresistible Brigitte Bardot pout: as soon as she appeared on the catwalk, reincarnation of the Barbie doll, there was no doubt, Claudia Schiffer she would become the “queen” of top models, of that group of extraordinary beauties who, in the nineties, conquered the fashion system and the covers of the most prestigious fashion magazines, reaching the record figure of 700 covers. But above all, Schiffer has embodied the prototype of perfect beauty, also becoming the physical benchmark, unfortunately unattainable, of entire generations of girls. August 25 “Queen Claudia“, born in 1970 in Rheinberg, Germany, therefore blows out 50 candles. But the myth of her statuary perfection is still alive. Claudia is still on the podium of the super models who upset the fashion system in the nineties, disputed by stylists at the Schiffer wore some of the most emblematic looks of all the major brands. She was a beauty myth of that period, reaching a place in the Guinness Book of Records for appearing on the most fashion magazine covers.
Activities, together with advertisements, which have made her accumulate a “Queen of the catwalk” heritage. Claudia, Naomi, Linda and the others walked the most important catwalks with their alien beauty, wearing iconic clothes and accessories, from tweed suits combined with Chanel’s cult bags, to Gianni Versace’s metallic mesh dresses, from Saint tuxedos. Laurent, to Valentino’s incendiary long dresses. But Claudia was particularly attached to a stylist, Karl Lagerfeld.
“Karl was my magic dust – said the model at the Kaiser’s funeral in February 2019 – he transformed me from a shy German girl into a supermodel. He taught me fashion, style and survival in the fashion world. What Warhol he was in art, he was in fashion, he is irreplaceable. He is the only person who could make what is black and white colorful! I will be eternally grateful to him “. Since the first campaign for Guess in 1987, and from the first Chanel show in 1990 with Karl Lagerfeld, who immediately elected her his muse, replacing Inès de la Fressange, Schiffer has distinguished herself for being punctual, precise and silent. In short, “ice queen”, as they called her for her shyness mistaken for Teutonic coldness. But in front of the click of the photographers the beautiful creature lost its apparent iciness, transforming itself into a sensual woman, communicating all the power of her solar beauty.
Claudia was the least transgressive and capricious of the tops, the one who preferred to visit exhibitions rather than diva attitudes. In fact, in this period he is curating a photographic exhibition on nineties fashion, scheduled at the Kunstpalast in Düsseldorf next spring. Retired from the catwalks in 2009, on the threshold of 40 years Claudia has never been involved in gossip.
Serious even in her private life, she was romantically linked, for six years, until 1999, with the illusionist David Copperfield.
On May 25, 2002, she married film producer Matthew Vaughn, with whom she had three children: Caspar Matthew (born in 2003), Clementine Poppy (2004) and Cosima Violet (2010). In addition to fashion, his participation in numerous films is remembered. The first in Richie Rich – The richest in the world, where she plays herself, followed by Blackout alongside Dennis Hopper and Matthew Modine. In ’99 he appears in three films: Black and White, Friends & Lovers and Desperate But Not Serious. In 2003 here she is in a cameo in Love Actually. In the role of herself also in Zoolander. As an entrepreneur, she remembers the opening of the Fashion Cafè chain. In recent years she has reappeared on the catwalk for the tribute to Gianni Versace: in 2018, with the other tops of its generation, but on the top step

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At an auction that ended on August 7, Gooding & Co. sold a 1966 Ferrari 275 GTB, the color of white beach sand, for $ 3.08 million. Even more incredible is that it was done online. Uniquely designed coupe achieved the most expensive sum ever paid | International

At an auction that ended on August 7, Gooding & Co. sold a 1966 Ferrari 275 GTB, the color of white beach sand, for $ 3.08 million. Even more incredible is that it was done online. The uniquely designed coupe achieved the most expensive sum ever paid for a car sold on the internet.

Such a high sale for a car that was not actually seen in person is an insightful indicator of the relative health of the collectible car market amid COVID-19. But it is not a surprise.

“I think this car is covid-proof in the sense that it is a really exceptional 275. Basically it is a completely original car with an original interior, lots of original paint and long-term ownership,” said David Gooding, President and CEO. of the auction house, in an interview before the sale.

True to auction house criteria, Gooding & Co. declined to identify the person who purchased the vehicle. “It is special, whether there is a pandemic or not.” In fact, the best Ferraris are doing very well in the world of the pandemic; accounted for four of the top five lots at Gooding’s auction, and six of the top 10 results from RM Sotheby’s “Driving into Summer” sale in May, in which just a 2003 Ferrari Enzo sold for $ 2.64 million, until last week when the highest price paid for a car in an online auction hit.

Three of the 10 best-selling cars at a Barrett-Jackson online auction in July were Ferraris, a critical anomaly for a company known almost exclusively for selling American high-powered cars and rustic trucks.

The results sent a strong positive message to collectors and industry enthusiasts wondering if their canceled summer sales would remain in an online format, especially for more select and perfect collector cars, such as Aston Martin (racing) brands. ), Jaguar and Ferrari (racing).

“There is an armored Kevlar that protects the 1% who care about this passion for cars,” says Steve Serio, racer for the rich and famous. “Vehicles above that $ 100,000 price, or the parts of the economy that are not as closely tied to the oil industry, will see little change,” commented John Wiley of Hagerty in a recent report on the effects of the new. coronavirus in the world of collectors.

In total, more than $ 70 million worth of classic and collector cars have been sold online by the world’s leading auction houses since the beginning of the pandemic.

Bloomberg

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